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July 25, 2011

Nike "Girls Rule": Los Angeles Event Recap

(* Source: Freshness Mag *)

Nike Sportswear   Girls Rule Event Los Angeles | Event Recap

“Girls are made of sugar and spice and everything nice…” or as the old saying goes.  Just don’t tell these “girls”.  Sure, they too are made of sugar, spice, and everything nice.  But they are also “empowered”, able to create their own destinies by navigating through the various obstacles in life.  Led by Samantha Jo Alonso of FRUITION, they are more than just fashion bloggers, writers, stylists, or boutique owners. They are sisters, nieces, girlfriends, and daughters. But most importantly, they are archetypes of modern day “girls”.

In honor of these role models, Nike devised a “Girl’s Night Out” event in Los Angeles. It all started a week before, when mysterious men in black tux hand delivered invitations to 11 ladies. Next, a private car service picked up each invited guest on the stated date and chauffeured them to an undisclosed location in Downtown Los Angeles. After several courses of wine and dine, the honored 11 were ushered to the just opened Nike Vault at Staples Center for the unveiling of Aquadunk Hi Skinny, each personalized with their names. As a finale to a tremendously fun evening, Nike supplied each with a ticket to Lady Gaga‘s sold out concert at Staples Center.
Nike Sportswear   Girls Rule Event Los Angeles | Event Recap

Nike Sportswear   Girls Rule Event Los Angeles | Event Recap

Nike Sportswear   Girls Rule Event Los Angeles | Event Recap

 

July 21, 2011

Nike Sportswear 21 Mercer – DJ AM Dunk Hi + DJ Premier Air Force 1 Launch Party

(* Source: FreshnessMag *)

 
Nike Sportswear‘s 21 Mercer Street flagship in New York City marked the special release of 2 much awaited collaborations – the DJ AM Dunk Hiand DJ Premier Air Force 1. Though the official launch of both shoes will not be till this Saturday, January 9th.  However, 30+ sneaker addicts lined last night anyway for the special release pack, a limited edition box set which includes both editions and 2 Serato vinyl records (in matching colorways), all in a customize box.  For an added touch, DJ Premier autographed each box just ahead of the event.

The event also saw live performance from DJ Premier himself and the attendance of fans of both DJs, including DJ Jimmy “JVC” Connolly, who was wearing a pair of Nike Dunk Lo auctioned off from the recent DJ AM Memorial Auction.  All of the proceeds from the Sportswear release will go on to benefit the DJ AM Memorial Fund as well.  If you did not get the opportunity to purchase a pair last evening.  Both DJ AM Dunk Hi and DJ Premier Air Force 1 will be available tomorrow at Nike Sportswear locations in New York City and Los Angeles, along with 11+ retailers across the country.

July 19, 2011

Nike Run House

(* Source: Giles Fitzgerald *)




“Running is boring,” says Nike at the onset of Take Mokum, its new interactive graffiti challenge campaign.  A fairly bold statement from a brand that makes its living from flogging running shoes.

However, this campaign isn’t aimed at everyone, just the somewhat disillusioned youth market who now want running to be more than just pounding the pavement.  Running, like so many other pursuits, needs to be bolted on to other more interactive and connected experiences.

With this in mind Nike Amsterdam created a new Facebook app, Nike Take Mokum, which enabled runners to come together and create digital graffiti by manipulating satellite maps with their chosen running routes. This gave runs a new sense of purpose and a quirky creative spin, as participants converted their hard run steps into the Nike swoosh, skulls and other graphical imagery which they could then share with friends via social media.

A nifty little app in its own right, but Nike didn’t stop there, instead chosing to turn the run and the app activity into a full-blown social experience.  The brand developed ‘Nike: Run House’, which operated as a form of social club where runners could plan their graffiti runs and also hang out, listen to live music acts and get their fill of beer and pizza post run.

Over 9,000 people became members of the club, notching up some 183,275 Facebook views and a total of 220 graffiti runs, covering over a thousand Nike + Killometres in the space of just 6 weeks.

There are some similarities with Nike Grid, a social gaming campaign in London based on running between phone boxes. However, the real beauty of this promotion is that it isn’t solely focused on a clever digital element. The backbone of the campaign is the club mentality and Run House – a branded environment where like-minded individuals can share and enjoy additional content outside of running – is key to engaging with this audience.

July 18, 2011

Hitachi in a Tight Space

(* Source: Brand-e.biz *)


G-Technology by Hitach has partnered with Fool’s Gold Records to develop a streaming video series of live performances and interviews. Tight Space will feature Fool’s Gold artists such as A-Trak, Chromeo and Treasure Fingers braodcasting live at 536 Metropolitan, Fool’s Gold’s newly opened retail store in Williamsburg, Brooklyn.

The debut episode of Tight Space will stream on 20 July, kicking off with a DJ set by Chromeo.

“Based on their own creative output, we knew that A-Trak and the Fool’s Gold team would enable G-Technology to reach creative influencers in a very credible and fun way,” said Diana Cartwright, Hitachi GST marketing lead.

June 30, 2011

Pringles: Home Party

(* Source: Giles Fitzgerald *)



Can a website really initiate an actual party? Perhaps in Argentina it can, where this particular slice of music-based marketing stems from – courtesy of ‘once you pop you can’t stop’ chip brand, Pringles.

The Home Party idea is based on the concept that Pringles offers the ability to “Organise a Party Right Now” and the website attempts to convey the party package in a one-stop shop by teaming up with a number of DJs to produce a unique party soundtrack.

Pringles teamed up with 12 international DJs (Carlos Belatti & Joy Marquez; Christian Berger; Felipe Valenzuela, etc) and invited them to compose a set of 12 exclusive tracks, with the whole process curated and produced by internationally renowned DJ, Jimmy Van M.

This exclusive music was then made accessible online, requiring people to sign in with their friends and via social networks in order to utilise the soundtrack for their own party.  The site also features accompanying visuals and VJ tools to aid with the overall atmosphere of the shared dance event experience.

Although the concept can feel a little caged in by its website constraints (it seems to beg for an actual live activation accompaniment) the premise of the ‘party where you’re at’ concept is one that works well for the brand’s regional markets, with the curation and exclusivity angle providing the draw of a big dance event in a compact package, echoing the ‘party in can’ message that underlies the brand itself.

Why Marvin Gaye Is Having a Resurgence on Facebook & Twitter

(* Source: Todd Wasserman *)

Marvin Gaye - What's going on in your neighbourhood

Marvin Gaye’s been dead for almost 30 years, yet he’s a viral sensation right now. What’s going on?

Universal Motown, Marvin Gaye’s record label, has launched a successful Facebook campaign to celebrate the 40th anniversary of his What’s Going On album. The campaign asks fans to post photos of “What’s going on” all over the world.

Fans responded by loading photos, videos and even editorials. A few people posted pictures from the flooding in North Dakota. A woman named Kelly Salazar complained about segregation in Santa Cruz, California.

There are only about 20 posts, yet Inside Facebook reports that the campaign has been a big success. Gaye had fewer than 300,000 fans at the beginning of the week and, as of Thursday morning, had more than 900,000 — an increase of more than 200%. Reps from Universal Motown could not be reached for comment.
Coincidentally, Gaye’s name also popped up as a trending topic in Twitter this week as a result of Big Sean & Kanye West’s hit “Marvin Gaye & Chardonnay.”

Music Deals Service Hosts Band DJs & Brand Giveaways on Turntable.fm

(* Source: Brenna Elrich *)



Much buzzed-about startup Turntable.fm has been a big favorite among music heads for several weeks, and Thursday, another startup —
1band 1brand — will be attempting to use it for promotional purposes.

Turntable.fm, which is still in beta, comes from the Stickybits team, and is basically like (musical) AOL chatrooms of old — a series of user-created browser-based chatroom/listening rooms where “DJs” (a.k.a. you and others) can play songs, vote on how “lame” or “awesome” those songs are, score points for picking good tunes, and chat with others in a sidebar. You can choose songs from a Medianet-powered library, or upload your own.

The service is still not open to all — you have to connect via Facebook, and you can only get in if one of your friends is already a member. But it has already crested 140,000 users. At present, only those in the U.S. can play with the service, as it’s striving to stay DMCA compliant to avoid licensing issues.

Today, music and brand deals site 1band 1brand will host a Turntable room at 4 p.m. EST, where it will have trivia contests, giveaways, artist DJs (Eastern Conference Champions and Kopecky Family Band) and open mic spots for participating users. You can find said room via the startup‘s Facebook Page.

In recent weeks, there’s been a lot of buzz about how Turntable.fm can be used within the music industry. Some suggested that music venues plug in to promote shows, and Hypebot postulated that musicians could use it to connect with fans.
However, aside from surprise visits from the likes of Diplo and Talib Kweli, much of the use we’ve seen has been of the recreational variety — music publications, PR companies and even labels (yes, labels) spinning tracks for friends.

June 29, 2011

Incubus Launches Week-Long Livestream To Promote New Album

(* Source: Carlos Varela *)



Incubus has a new album coming out in July, and instead of doing the usual press tour, the band has decided to set up shop in its hometown of Los Angeles, hosting a livestream to get fans pumped for the new disc.

“Incubus HQ Live” kicks off Thursday and will run until July 6, with the band interacting with fans — in person and on camera — daily from roughly 11 a.m. to 6 p.m. PT. As of right now, Incubus isn’t exactly sure how its going to use the stream, according to guitarist Mike Einziger. “We haven’t really planned a lot of it,” he says. “We’re going to leave a lot of it up in the air. There are a few things that are going to be planned, like I’m the guitarist, so I’m going to do an guitar clinic with fans.”

The band also plans to perform live on the stream — the first performance of which will be tonight — answer fan questions sent in via social media, and conduct any interviews with the press from Incubus HQ. The band has also teamed up with video-sharing app Viddy (which is rapidly becoming a favorite among members of the music scene, like Panic at the Disco), asking fans to create 15-second videos inspired by upcoming album, If Not Now, When? [iTunes link]. The band even has their own Viddy production pack — or effects that users can apply — which includes the ability to soundtrack a video with their single “Adolescents.”

Although most bands are loathe to delve into the marketing side of an album release, Incubus conceived the livestream idea on its own, attempting to tailor the concept to its image. Einziger acknowledges that the promotional side of music “kind of sucks,” but looks upon the livestream as a chance to let fans know about the disc in the band’s own way.

“That’s the key for us — being able to let people know that we have an album coming out, but allow people to find out about it through the channels that we prefer,” says Einziger. “None of us are great at talking about our music, we’d rather just play it. [But] we want people to know that we have an album coming out…. If we don’t tell the story ourselves, maybe somebody else will tell it in the way that we don’t like.”

“I can only imagine what this would have been like with me, if I had this opportunity with some of the bands that I grew up listening to,” he adds. “I would have lost my mind.”
The band does feel a bit apprehensive going into the first day of the promotion. “We don’t know what we’re going to get. This could be the worst idea in the world,” Einziger says, his sentiment almost exactly mirroring Death Cab For Cutie bassist Nick Harmer’s apprehension before the band filmed a live music video for their song, “You Are A Tourist.”

Honda's Motor Music

(* Source: brand-e.biz *)

civic

Honda America has launched a songwriting competition, The Sounds of Civic, tasking Facebook fans with submitting and voting for original songs inspired by… the 2012 Civic.

To kickstart the contest and get the juices flowing, the brand got a number YouTube musicians to create their own songs about the self-same car, with artists such as Maria Zouroudis, Julia Dales, Greg Holden, Madi Diaz and Free Will joining in. The videos have been posted on the Honda Civic Facebook Page and on the branded YouTube channel. Throughout the contest, fans can follow updates through the #soundsofcivic hashtag on Twitter.
The first round of voting will begin 6 June, and the top eight finalists will each receive $2,500 in music gear from Sam Ash Music Stores. The top vote-getter among will be awarded a brand new 2012 Civic and have the opportunity to perform live on a 2011 Honda Civic Tour date in Los Angeles.

“We’ve seen a high crossover of Civic fans and music lovers,” says Steve Center, vp of national marketing operations for American Honda Motor Co. “And with the launch of the 2012 Honda Civic we saw a perfect opportunity to give our amazing fans a little bit of both.”

June 27, 2011

Glaceau Rolls out Summer Festival Activity

(* Source: Loulla-Mae Eleftherioau Smith *)

Glaceau: installs photo booths at UK festivals

Glaceau VitaminWater, the enhanced water brand owned by Coca-Cola, has launched a national digital marketing campaign for the summer, targeting fashion and music savvy consumers through a series of festival tie-ups.

The summer campaign will feature an experiential tour of UK festivals that will create material for a digital above-the-line campaign, which uses the strapline "Brought to you by GlaceauVitaminWater".  The experiential tour began last week at Beach Break Live. It will visit 12 festivals in total including Lovebox in London and Bestival on the Isle of Wight.

Two customised photo-booths will be installed at the events and the pictures taken with it can be uploaded to users' Facebook profiles.

In the week following each festival, Glaceau will pick photos taken in the booths to appear on digital screens in six UK cities including London and Manchester. The digital ads will use the name of the festival within the strapline, such as "Live from Beach Break Live". Further activity will involve outdoor ads of the VitaminWater range and doctored, "humorous" straplines to push Glaceau's "distinctive personality".

John Luck, GB business manager, Glaceau VitaminWater, said: "We wanted to give festivalgoers the unique opportunity to feature as a piece of advertising on a digital screen as well as enabling the brand to showcase its festival activity to wider audience."

A New Era of Multiplatform Marketing

(* Source: Mark Terry *)

new_era

Fashion brand New Era and London creative agency The Tailor of Shoreditch are launching a consumer-led global marketing campaign comprising digital, user generated content and social media platforms, plus consumer-curated events.

The communications initiative boasts elements around the world, including London, Berlin, Madrid, Dubai, South Africa, Paris, Stockholm, Milan, New York, LA, Rio, Toronto, Montreal, Mexico City, China, Hong Kong and Tokyo.

New Era is rolling a crowdsourcing competition for which creatives get two weeks to customise one of the brand’s caps, documenting the process, their influences and inspirations as they work. A touring international gallery show will showcase the 80 winning pieces of headgear, along with an installation featuring interactive screens with New Era and consumer generated film, as well as DJs.

“The campaign has been created to further establish the diversity of the New Era brand to our core consumers and to target tastemakers & key influencers,” says Astri Thomas Saunders, creative director, New Era.

June 25, 2011

MTV Invites Fans to Participate in ‘Posted’

(* Source: PopSop.com *)



MTV 
Music Group offers music fans to post their own content on its digital interactive platform Posted. Launched last year, now the resource widens its functions available to general users.

Posted was created as a web platform containing all kinds of information about popular musicians. In addition to just providing general data the platform offers the most current news from music idols showing their Twitter updates. It also allows sharing artists’ videos, news, photos and other content created specially for Posted. Featured musicians are rotated monthly being chosen according to their ‘hotness’.

In its second year of existence Posted will become even more fun and interactive. Starting from July its users will be able to join ‘The Posted Fan Club’ and upload their own content to the web site. The process will be moderated, however fans are free to choose what kind of photos, videos etc. they want to share with the others. To make the platform easier to use and raise its popularity among users it will be integrated with mobile apps created for MTV, VH1 and CMT.

“With social media providing a loud voice to millions, MTV Music Group has been innovating and iterating in the space to offer music fans with a much needed curated filter,” commentsDermot McCormack, executive VP of digital media at MTV.

Pop Tarts – The Sweet Experience

(* Source: FruktComms.com *)



Pop Tarts, the pre-baked toasted pastry brand from Kellogg’s, is “unveiling a series of events over the coming months under its ‘Front Row’ experiences banner, which combines a high octane mix of music, art, sport and fashion.

A dedicated Front Row digital hub has a total of eight events lined up with two having already taken place in May and June. “Front Row is your place to discover new music and sweet acts. From art and fashion, surfing and biking, to filling and frosting,” states the campaign mantra.

The Front Row stop in Minnesota in May, entitled Sweet Tricks & Beats, featured X-Games gold medallist and BMX rider, Terry Adams, and BMX rider Jon “The Duke” Dowker collaborating with rock band The Kickson a unique live performance within a local shopping mall.
 
On 18th June Front Row landed at The Wave House in San Diego for its second outing, ‘Sprinke Splash’. The music meets surf event saw a variety of surfers performing stunts on a flow barrel (a man made wave), while rock act 2am Club took to the stage to play live and a sand sculpting team turned the beach into branded PopTarts sand sculptures.

Front Row is in essence a mini travelling branded festival experience, with the live acts gracing the stage split out over eight different venues, each providing its own unique meld of live music and sport. It will be interesting to see how the brand extends the platform over the coming sessions beyond sporting activities into art and fashion.

With some 3 million plus fans on Facebook, the slow release of this promotion is a great way for the brand to connect directly with its social media audience. Bringing a music festival experience directly to their door, as opposed to setting up shop at existing festivals, avoids the brand being lost amongst a host of direct and indirect competition for audience attention.

With the Flowd

(* Source: Mark Terry *)

flowd

DJ Alex M.O.R.P.H. has signed up to music social network Flowd’s Frequent Fans programme. The trance deejay will be using the platform to engage with fans for his performances this summer. He will be debuting the new and unreleased track Connected on Flowd, and the music destination’s users will be sent a mobile coupon which they can use to download song for free. The DJ is the first artist to provide content as exclusive as an unreleased track on the platform.

Alex M.O.R.P.H. is the latest performer to use the Frequent Fans programme, which was pioneered through a collaboration with Sony Music Entertainment to market Britney Spears’ new album across Europe. Alex M.O.R.P.H. has also set up his popular weekly radio show, HeavensGate, to run a separate promo for its Ibiza residency.

“I already engage with thousands of fans on Flowd, but with tens of thousands of people attending my performances at festivals this summer, I felt that this was the perfect opportunity to use Flowd to deepen my engagement with everyone who hears me,” says the artist.

“Artists are beginning to embrace mobile social marketing to build their fan base and promote their latest activity,” says Tommi Laitinen, SVP, Flowd. “As artists take advantage of Flowd, the industry is recognising how useful our application is at building robust loyalty programme tools.”

Don’t Just Listen to This Trippy Music Video, Play It, Too

(* Source: Brenna Ehlrich *)



“Cryosphere” is a relatively simple game that lets you navigate through a colorful, geometric plane as the statue of David encased in a spinning rectangle. The song — a soaring, spinny jam reminiscent of a slightly more shrill, tinny (in a good way) Phantogram — carries you through the landscape.
 

The game was designed by one half of Konnichiwa, D.V. Caputo, who also produces the tracks on the band’s debut album, Visions [iTunes link]. “Making a computer game still makes for a more immersive experience for more people by default than even the most extensive augmented reality iPad app,” say Caputo, who studied design and technology at Parsons in New York. “It feels more like a special package than something downloadable from the app store.”

 The game really has no objective. It’s more about exploring a world created by imagery that the song evokes. “I designed ‘Cryosphere’ to be somewhat synaesthetic, in which the visuals correspond to different parts of the song,” Captuo explains. “The ‘objective’ is really to stay on the path and take in the sights.”

If “Cryosphere” seems at all familiar, you’ve probably messed around with computer games like Myst at some point in your life. The musician was inspired by such vintage games and multimedia programs when creating this offering. The game evokes hypertext projects like Fibonacci’s Daughter but with much better music.

 

June 23, 2011

Bacardi Announces ‘Best Shared Live’ Multi-Platform Marketing Program

(* Source: PopSop.com *)



Bacardi 
and Live Nation Entertainment, Inc., the world’s leading live entertainment and eCommerce company, announced an innovative, multi-platform marketing campaign kicking off this summer titled, ‘Best Shared Live.’

Taking the ‘Bacardi Together’ campaign to new heights, the ‘Best Shared Live’ program creates dynamic opportunities designed to bring people together to celebrate live music, friends and legendary cocktails.  It will leverage Live Nation Entertainment’s marketing distribution platforms including digital, mobile and social media properties (Ticketmaster.comand LiveNation.com) to reach millions of fans as they plan their summer concert experiences.
Targeting twenty-something consumers who enjoy nightlife and music, the ‘Best Shared Live’ encompasses a robust array of elements featuring both promotional assets and digital media, including:

Live Nation Entertainment Concert Cash: Bacardi products will feature download codes for Live Nation Entertainment Concert Cash, redeemable on LiveNation.com’s Bacardi-branded landing page for tickets and artist merchandise.

Best Shared Live Sweepstakes: Fans may also enter the Best Shared Live Sweepstakes, which supports the ad platform and reinforces the Bacardi brand message of bringing people together, in this case, through live music. The grand prize winner will win four tickets to the Live Nation Entertainment concert of his/her choice anywhere in the U.S., plus airfare and hotel accommodations.

Branded Concert Guide: Live Nation Entertainment will create a Bacardi branded summer concert guide, a custom content platform with unique videos highlighting some of the hottest artists on tour this summer.

Custom Facebook Module on LiveNation.com and Ticketmaster.com: Live Nation Entertainment will position Bacardi as a brand that brings music fans ‘together’ within the social media environment through a bilateral Facebook application on LiveNation.com and Ticketmaster.com, which will allow fans to let their friends know which concerts they are planning to attend.

Mobile Web Platform: Live Nation Entertainment will also integrate Bacardi into its mobile advertising platform, providing the brand with an even deeper connection to fans whenever they seek music information.

Jeep – Drive Your Track

(* Source: Giles Fitzgerald *)



Not content with hitting up Mr Cab Driver himself, Lenny Kravitz, for their recent ad campaign, the Jeep brand is rolling out an innovative digital promotion, which lets users map their favourite tracks online.

The ‘Drive Your Track’ digital campaign, which apparently originates in Spain, centres on the Infinity Sound System built into the company’s Wrangler model. “Wherever you want to go, music will follow you” runs the tag line.

Visitors simply upload a track of their choosing via the site, which is then analysed, and the resulting sound waves converted into geographical features from around the world, including mountain ranges such as the Himalayas, Andes and Alps.

Interestingly, Jeep makes a clear distinction here about the supposed music taste of its target audience, utilising both AC/DC and Albert Hammond Jnr as suggested acts someone might upload. Not content with playing a fairly generic dad rock card they also offer something for their urban customers in the form of Kanye West. However, in case their target market isn’t completely sold they go a step further with a dig aimed squarely at a certain popular Tween idol.
“If you like Bieber, you ‘re looking for another car” states the voiceover.

Building on the idea that music is the first stepping-stone on your next big adventure, Jeep provides a host of information based on the journey your chosen song has inspired. Clicking on any of the individual destinations highlights its distance from your location on a map and outlines localised information, including hotel accommodation and restaurants, from the area. Not to mention details of those all-important Jeep dealerships you could make a pit stop at in your current vicinity.

It’s a  piece of travel recommendation wrapped up in a personalised music app, which tugs at the desires of those eager to explore. It also cleverly succeeds in disguising its true test drive intentions behind a layer of adventure-based content, while effectively pushing it’s in-car music capabilities.

Digital theatre gets a global stage

(* Source: Brande-biz.com *)

ipercast

London’s Camden Theatres has begun offering live and on-demand streaming from its theatrical venues via an online TV channel on its website. The platform currently hosts content from the recent Accidental Festival at the Camden Roundhouse, as well as an interview with arts duo Gilbert & George. Coverage of a number of summer festivals is in the pipeline.

The new streaming video service, provided by entertainment enabler ipercast, meansCamden Theatres can extend its footprint far outside its normal marketplace.

“Increasingly, our customers – many of whom have high-quality content – are wanting value-added services on top of the network we provide,” Drazen Kerzan, pre-sales specialist at ipercast, said at this week’s CDN World Forum in London. “With the service we’re providing for Camden Theatres in London, we are bringing them a worldwide audience for their venues. We are enabling them to monetise this and to reach people around the globe.”

Ipercast has also been helping Absolute Radio distribute its digital content, and at last year’s Glastonbury Festival ran a ‘Social Media Experiment’ event which featured comedians, musicians and performance artists incorporating social media and interactive online technologies.

“We are all about making entertaining content more readily available to consumers wherever they are,” says Marina Sirotkin, UK country manager for ipercast. “And there’s a real opportunity in the arts education space for these kinds of services too.”

Blondie, The Magazine

(* Source: Steve Mullins *)



For artists looking to sell songs, the answer might the fan pack. The latest album from Blondie, Panic Of Girls, has been given the merchandise marketing treatment from magazine publisher Future in the form of a 132-page mag featuring the band, together with a cover mount of the CD, plus a couple of bonus tracks, a poster, postcards and badges.

The Blondie publication includes exclusive interviews with Debbie Harry, Chris Stein and Clem Burke, as well as with additional band members Leigh Foxx, Matt Katz-Cohen and Tommy Kessler. There will also be interviews with the album’s producers and sleeve-art designer.

Established rock writers get in on the fan pack act, too. Barney Hoskyns writes on Blondie’s rise to the top through the punk and disco years, while Harriet Gibsone explains why Debbie Harry is the most influential female icon in rock history.

And Harry herself calls fan packs ‘a beautiful concept, a great package, just gorgeous. I’m already envisioning autographing them… ‘

“Future’s fan pack format is already a proven success, with great sales delivered for the unique, collectible fan packs we’ve created for new Slash and Motorhead albums under the classic rock banner in the last six months,” says Chris Ingham, Future Publishing music group publisher. “This partnership with Blondie takes the Future fan pack format into the mainstream – delivering a new album, with exclusive-to-us extra tracks, in a deluxe format with a bespoke magazine and a host of exclusive extras, and all for a premium price.

“The opportunity is so simple its genius – putting high quality new music product with must-have added value editorial content into a retail environment – the UK newsstand – which is 10 times the footprint of traditional music retail space. Pre-sales are strong and Future continues to turn up the dial on publishing innovation.”

June 21, 2011

Confectionery brand creates perfect J-pop idol

(* Source: Giles Fitzgerald *)



AKB48 is a Japanese all female pop group, notable for being the world’s largest girl band, for which they currently hold a Guinness World Record. Comprised of some 58 full time members (split across four separate teams) – this troupe of singers makes the Polyphonic Spree look like a duet.

The group has teamed up with confectionery brand Glico on a new digital initiative, which invites fans of the Otaku group to take component parts of each group member (hair, eyebrows, nose, mouth, etc) to create their ideal member.  These ‘perfected’ versions of their favourite stars can be shared via Twitter and Facebook and voted for online. In addition, the creations can be downloaded for use as avatars and desktop backgrounds.
However, what is really interesting in this particular campaign is the fact that fans of the group have suspected for some time that one of the members of AKB48 was in fact a digital creation already.
Eguchi Aimi has long being considered to possibly be a CGI creation, with the name of the new product ‘Aisu no Mi’ (equating to an abbreviation of her name) only fueling the suspicion.  Not to mention the fact that taking features from the six most popular members actually ends up looking like Aimi.

It turns out that she was in fact created directly by the brand, which introduced her into the group before the launch of the digital campaign.

It’s a clever use of pre-emptive marketing by the brand, whether it ties into the product is another question entirely, but for this audience – so eager to connect and interact with their idols – that wouldn’t seem to matter. Fans we’re quick to get involved with the campaign in an attempt to outdo Glico by creating their own version of the perfect AKB48 member.

ABSOLUT to Launch the ‘Cee Lo Distilled’ Film on Facebook

(* Source: PopSop.com *)
 


 

ABSOLUT Vodka, the iconic alcohol brand deeply involved into creative movement (focusing on visual art—its numerous themed projects prove it), also collaborates with music talents on short documentaries, celebrating the performers and their achievements. The brand is announcing a two-part film starring rapper and record producer Cee Lo Green—the first chapter of their work titled ‘Cee Lo Distilled’ will appear on the brand’s Facebook page on June 27.

As for now, ABSOLUT launched a 1’45’’ teaser, which previews the upcoming film produced by the brand in cooperation with The Fader. The new creation is taking viewers into the world of the celebrated rapper as he tells about his family and childhood, shares on what ‘being truly exceptional’ in today’s world of music means to him and what inspires and influences his work. In general, the movie seems to be just a new piece revolving around another performer—but since this musician has a unique charisma and talent, the film is really worth seeing. The second and the final chapter of the documentary will go online on July 6.

ABSOLUT creates an app on its Facebook page for almost every new thing the vodka brand launches. As part of the promotion of the recently presented SF edition, it introduced the ‘Make My Video’ digital extension on the social media hub, and for the release of the film starring Cee Lo, the brand created “a Facebook app along the lines of ‘Forget You,’ the ultimate break-up song—the app will send a custom video message direct from Cee Lo, commenting on friends’ Relationship Status updates (if you’ve currently updated as ‘In A Relationship,’ you may prove an easy target!), psfk.com reports. So far, it’s quite hard to get the point of this application, but the whole thing will get clear shortly before the release. The protagonist of the film will become Guest Editor for 10 days surrounding the launch of ‘Cee Lo Distilled,’ and will be deeply engaged in communication with the brand’s fans on the page.

June 19, 2011

Activia: Social Rhythms in a Pot

(* Source: FruktComms.com *)



Proving that even the most difficult of brand messages can be better served through music, the Danone owned yogurt brand Activia developed a slightly bizarre musical campaign in order to side step the “regulating your intestines” premise of its product.
The ‘Rhythm in a Pot’ campaign from Activia Brazil pretty much did exactly what it suggests, putting musicians – whether guitarists or rappers – into a larger-than-life Activia yoghurt pot to perform live.

The promotion was integrated with Facebook enabling the various musicians involved to base their improvised compositions on the timelines of various Facebook users, thereby putting these user’s lives – rather than their digestive systems – in rhythm.

Sticking musicians in a giant yogurt tub and letting them wax lyrical over the most banal of updates may not seem like the most digitally progressive campaign.  However, over 1,000 Facebook users submitted their personal lives to be put into rhythm, with the campaign videos shared to a further 200,000, and the whole thing apparently impacting over 4 million people across the Internet.

Brands Need Permission to Play

(* Source: Giles Fitzgerald *)



Brands have a long historical association with the arts and there is much to be gained from forming strategic allegiances with both high art and street culture when it comes to artistic expression.

Art is a form of personal expression at its most raw and the majority of brands have products that can be manipulated by both designers and consumers in a wide range of interactive campaigns. Not to mention the vast sponsorship and curation opportunities that this well mined, yet still evolving, sphere of branded entertainment can offer.

However, as with all creative endeavours by brands – be they musical, artistic, cinematic or fashion based – it pays to understand, empathise and, most importantly, be accepted by the creators themselves.

The fact that consumers are more open than ever to brand involvement in the arts and culture puts brands in a unique position, however this must be tempered with an understanding that this doesn’t create an entirely open market. These are still areas that need to be handled with care.

Take for example Adidas’ latest foray into the world of street art. The brand recently started work on placing a series of ads on a prominent wall central to the Warsaw graffiti scene. However, instead of seamlessly becoming part of the wider cultural space artists reacted angrily to what they saw as the brand’s mishandling of the global monument to Polish hip-hop culture. So much so that the campaign has been countered by an adisucks Facebook page to the tune of over 25,000.

Adidas has created some sterling campaigns over the years working alongside Graffiti artists, such as its subway carriage makeover project in association with Footlocker way back in 2007, its iPhone Graffiti guide app in Germany and Berlin and the work it undertook with graffiti artists in China just last year. So, hopefully its illustrious heritage in this area may offset this recent backlash.

The old adage of not being able to please all of the people all of the time applies here, but it is also worth remembering that getting ‘permission to play’ is a vital and continual part of the cultural experience for brands – no matter how long you’ve been at it and how deep your commitments run.

Heineken Launching ‘The Spot’ to Experience Latino Culture

(* Source: PopSop.com *)

 

Heineken, the brand famous for supporting musical events and festivals will inspire New Yorkers with Latin music and culture this summer. Trendsetting Latino artists, musicians, DJs, filmmakers and fashionistas will hang out under one roof at The Spot by Heineken. Located in the heart of Soho’s Nolita neighborhood, The Spot by Heineken will be arranged in partnership with Remezcla, a leading creative house and content authority on emerging Latin culture. The three-week festival includes all elements of a performance space, art gallery and music concerts.

The Spot by Heineken launches on July 13 with over 12 events bringing together the targeted young audience for live concerts, art exhibits and film screenings, thoughtfully curated by Remezcla. Kinky, Tego Calderon, La Mala Rodriguez, Vico C and Carla Morrison, and the New York International Latino Film Festival are just some of the over 30 artists and organizations who will be part of the event’s line-up.

A digital access to The Spot’s content will also be available on the Remezcla web site, providing access to events, as well as original videos, music and interviews of performing artists.

“Latin music and culture have revolutionized urban trends, so we’re thrilled to be partnering with Remezcla to offer our audience an enhanced cultural experience this summer,” saidCarolyn Concepcion, Brand Manager of Heineken. “The Spot by Heineken offers the community access to some of today’s hottest and more unique Latinos in the music and art world through an engaging platform, all while strengthening Heineken’s support of creative and innovative minds in the Latino community.”

 

June 16, 2011

Is it OK For Bands To Court Brands?

(* Source:  Dan Gould *)


Is it OK For Bands To Court Brands?

Most people first came across the LA-based OK on Youtube from their treadmill video to Here It Goes Again. These videos were made while they were signed to Capitol Records, but as they were a minor band on a major label they had to be creative with small promo budgets – nothing unusual there. As OK Go released their third album the band agreed to part ways with EMI.

Like many other bands who have been “released” from their former labels, OK Go set up their own imprint, Paracadute, and still tour, but Mike Rosenthal, their manager, says that these days most of his time is spent as a project rather than a label manager. The band has a list of creative projects they want to do and, as sponsors approach them, they go through it to see what would work for that particular sponsor. They recently teamed up with Range Rover as one of the car manufacturer’s “city shapers”. “The band always wanted to do a big New Orleans-style parade where you invite all your friends and they show up with instruments, marching all over town,” says Rosenthal. As Range Rover was releasing a FourSquare-like iPhone app with its cars, the band thought they could use it for their march instead of an SUV, spelling OK Go across an 8-mile radius of downtown LA. They then put together a video documentation of the project.

Rosenthal says they just want to make “cool shit”, and corporate sponsorship allows for a lot of it to happen. But the collaboration between bands and brands can go much further than sponsorship. These days ad agencies and corporations scour YouTube, picking up on user-generated trends and reproduce them for their ads in a more mainstream fashion, while artists who have seen revenue from record sales dwindle try to get advertising synchs.

These collaborations are not always about product placement. American indie duo Pomplamoose made their own version of Lady Gaga’s Telephone (unlike Gaga’s video for the song, they didn’t have product placement), which has received almost seven million views. Last Christmas they scored a national TV commercial for Hyundai, who wanted an ad in the vein of the band’s video. In the UK, the video for Faithless’ Feelin’ Good was funded by Fiat, whose Punto Evo cars featured in the promo. The three-minute video was even shown in full in the ad-break for Big Brother.

Decades ago most bands would have seen corporate sponsorship as detrimental to their credibility. Not so any more. But what do the fans say? Would a video featuring Thom Yorke driving a BMW or drinking a sponsored soft drink rub them the wrong way? We may never know, as Radiohead built a huge fanbase the old-fashioned way – with the sponsorship of a record label.

 “OK Go really got the best of both worlds: they were able to be on a major label and get that support,” says Rosenthal. “That was huge. They had a lot of marketing campaigns and support from Capitol Records that helped people focus on them, but now they can pursue whatever projects come into their heads instead of having to think about how you drive it back to the sale of recorded media. I don’t think the band would consider ever signing another record deal – or if that would even be an option. They’re just too interested in other things. Especially now that it doesn’t all have to culminate in the release of a piece of plastic that has their music on it. That model is dead for good.”

Garnier Fructis Styled Participants of the ‘Do You Wanna Be a Rock & Roll Star’ Contest

(* Source:  PopSop.com *)

 

Garnier Fructis joined Atlantic Records and Rolling Stone Magazine for the ‘Do You Wanna Be a Rock & Roll Star’ contest to promote the Pure Clean products.

Garnier Fructis suggested U.S. citizens to vote for the best rock musician on the Rolling Stone web-site or on the Facebook page. In addition users were welcome to upload their own photos in a rockstar-like fun photo frames, the most voted pics won free concert tickets. With its eco-product line Pure Clean, Garnier Fructis provided all the hair-style stuff for the Garnier celebrity stylist Peter Butler to trim the contestants’ heads in a special Green Room.

The grand prize is every beginning rocker’s dream. Of 16 unsigned contestants, one will be the first unsigned act ever to grace the cover of Rolling Stone issue on August 18, win a recording contract with Atlantic Records, and perform on Late Night with Jimmy Fallon. The final two contestants—songstress Lelia Broussard and Canadian rockers, The Sheepdogs were set to play a battle of the bands-style set at this year’s Bonnaroo Festival on June 9-12 in Manchester.

Previously, Garnier Fructis in collaboration with Terra Cycle also invited customers to join its nationwide 7-city tour and bring the recyclables for repurpose.

June 15, 2011

Burn Launches Music Making Platform and Producer Competition

(* Source: CMU *)

Burn Studios Audiotool

Energy drink Burn has officially launched a new electronic music platform called the Burn Studios Audiotool, which will “enable music creation, discovery and sharing” in that good old cloud in the digital sky. The aim is to build a community of grass roots dance music makers.

Burn soft launched is Burn Studios programme at the International Music Summit in Ibiza this time last year, and has been developing and beta testing the Audiotool platform ever since. It went properly live at this year’s IMS yesterday, with Richie Hawtin confirmed as the new venture’s Creative Director. “The use of cloud technologies will revolutionise the way we think and do things, especially how we approach music making in the future… well the future is now”.

To coincide with the launch, Burn also announced a big competition for aspiring dance producers, fourteen of whom will be flown over to the Burn Studios physical base on Ibiza in July for a production bootcamp. One overall winner will then go to New York to work with Sasha no less. To enter bedroom producers must remix a track created by Sasha and upload it to the audiotools platform. Full info will be posted at burn.com I’m sure.

Commenting on all this shenanigans, Burn’s Dan White told reporters: “Burn Studios is the epitome of Burn’s personality, it captures the essence of the brand and blasts it into a real life dimension of energy filled passion and fearless creativity. I’m proud that we are able to ignite creative passion and bring the community together with this pioneering studio concept”.

Glasto cider brand supports Strummerville album

(* Source: CMU *)



Music charity Strummerville has teamed up with Glasto cider brand Brothers to release a compilation of tracks by new bands the organisation has been supporting.

‘Songs For The Summer’ is available as a free download plus copies will be given out at the Strummerville camp fire at the Glastonbury Festival, where the charity continues a tradition started by the man it was founded to pay tribute to, Mr Joe Strummer, inviting friends, artists and festival-goers to chill around a fire that burns throughout the event.

Commenting on Brothers’ support of the compilation, Strummerville Trustee Lucinda Garland said, “Having support like this for the charity really helps us to continue our work and grow as we support more new music and more really worthwhile music projects. Kind donations like this help to keep the Strummer campfire burning in many respects so many thanks to The Brothers”.

Matthew Showering from Brothers added: “It’s great to have the opportunity to be involved with such a worthwhile cause and offer support to emerging talent within the UK music scene. Having originated at Glastonbury, music is the beating heart of Brothers, and we’re proud to be able to offer our support to such a fantastic charity that shares our way of thinking”

Burberry X Keane in Beijing

(* Source: AllAboutGeomarketing.com *) 



British luxury label Burberry has been well-known for digital innovation. Most recently, Burberry has intensified its digital push into China, launching official accounts on four Chinese social media platforms (Kaixin001, Douban, Youku, Sina Weibo). Burberry has been expanding on the ground as well, with an announcement of doubling its 57 China locations within the next few years.

On April the 13th, Burberry included virtual image technology that combines live models, animated footage and holograms, music performances, and live-streaming during their fashion show in Beijing. Look at the video for the great work from the British brand.

This event, which celebrates the opening of Burberry’s most technologically advanced flagship at Sparkle Roll Plaza, a 12,500 square foot megastore featuring exterior LED video walls, will be held at the Beijing Television Centre. The event will also feature the British band Keane, performing for the first time in China.

Burberry makes this event even more unique is that local pre-event promotion was heavily social media-based. Which makes Burberry the first international luxury label to experiment with China’s location-based social network, Jiepang (街旁网).

Fans of Burberry’s Sina Weibo account who “checked in” on Jiepang at Burberry store locations recieved a Burberry Virtual Badge was entered into a drawing for VIP guest passes to the Burberry extravaganza on April 13th.

Jeremy Webb of Ogilvy Beijing, who works with a number of luxury brands in China, told Jing Daily that the use of location-based platforms by major brands is “not just about driving direct sales,” but is instead about “increasing general awareness, positioning themselves as being more ‘accessible,’ and driving attention to other initiatives to tell a more in-depth story about brand, products, and heritage.”

June 14, 2011

Mixing The Artists, DJ's

(* Source: Mark Terry *)

 

Pioneer Electronics has rolled out the PioneerDJ Art Mix Tour, a fundraising programme aiming to bring together the world’s best DJs, urban artists and designers to create original works of art using the brand’s CDJ-2000 digital music player.

Each participant in the Tour will receive one piece of kit from the brand to serve as a blank canvas on which to paint, design or otherwise decorate as customised works of art.

The art pieces will be exhibited across the country during the summer, starting in LA, culminating in an online auction to benefit the VH1 Save The Music Foundation to restore music education to public schools.

“There is an inherent synergy in the working dynamics of the DJ culture and urban artists,” says David Arevalo, senior marketing manager at Pioneer. “To be able to bring these two groups together in one exhibit, while also communicating the importance of music education and appreciation with our youth, is incredibly gratifying.”

Trojan Wrapped up Emcee Contest Magnum ‘Live Large’ Project 2

(* Source: PopSop.com *)

 

After more than 200,000 YouTube votes, four regional contests and plenty of Magnum-sized rhymes, the makers of Trojan Brand Condoms and GRAMMY-winning entertainerLudacris have announced the five winners of the Magnum ‘Live Large’ Project 2. The emcees, voted in by users on YouTube, performed live on stage alongside Ludacris in front of 20,000 fans at Miami’s Spring Fest music festival on May 29.

The project gave emerging musicians the opportunity to show the world how they exude the Magnum ‘live large’ lifestyle every day by taking care of business, pleasure, their partner and themselves.

The makers of Magnum Condoms hit the road this spring, hosting emcee competitions in Detroit, San Francisco, New Yorkand Miami, calling on aspiring rappers to come out and compete. The artists competed in live freestyle battles, where the top three rappers from each city were selected to appear on YouTube for a national vote to uncover the top rapper in each region.

Emcees that could not make it to the live events were invited to enter via the Magnum at-large YouTube contest, where they could download sample tracks to create a video performing a song that embodied the brand’s ‘live large’ lifestyle. Of the nearly 1,800 YouTube entries, fans online voted Prince EA to the top of the list.

These artists are incredibly talented, creative and really do stand out from the pack,” said Bruce Tetreault, Trojan Group Product Manager. “They’ve all stayed authentic to who they are, and truly live up to the Magnum gold standard.”

 

Jägermeister hosts 4D holographic Alice Cooper gig

(* Source: FieldMarketing.com *) 



‘The Jägermeister Ice Cold Event’ made history as the UK’s first holographic 4D rock gig. The ground-breaking exclusive ‘Jägermeister Ice Cold Event’ took place at London’s iconic Battersea Power Station, and starred legendary rock ‘n’ roll royalty Alice Cooper who appeared in holographic 4D.

Featuring original band members Alice Cooper, Dennis Dunaway, Neal Smith and Michael Bruce, plus Steve Hunter who stood in for the late Glen Buxton, The ‘Jägermeister Ice Cold Event’ was the first time the group had ‘appeared’ together in the UK since 1972 and celebrated the release in advance of the new Alice Cooper Box Set OLD SCHOOL: 1964-1974 on 6th June 2011. Alice Cooper commented, “We were so excited to be part of this historic event. Hope you enjoyed experiencing it as much as we did being part of it. I am looking forward to coming to London in person in June to see my fans.”

As well as the 4D holographic performance, Battersea Power Station was lit-up by a Jägermeister 3D ‘Ice Cold’ projection - mapped to the architecture of the iconic building. Rock celebrities attended, giving the event extra kudos. Razorlight drummer David 'Skully' Sullivan-Kaplan, rockers Never Means Maybe, Deaf Havana, Random Impulse and Kerrang! favourite My Passion alongside PPQ Fashion Designers Amy Molyneaux and Percy Parker,) were spotted in the audience enjoying ice cold Jägermeister.

As one of the world’s top 10 spirits brands, Jägermeister has supported the rock music world for years, and as a brand who continue to innovate, Jägermeister presented Alice Cooper in the UK’s largest ever holographic, audience-interactive stage experience.

Using the very latest holographic system, V-Depth, the audience were part of an exclusive, interactive show. Over 3,500 fans applied to attend the event via the Jägermeister UK Facebook page www.facebook.com/JagermeisterUK for only 800 exclusive tickets.

June 13, 2011

Brands Play Well In Music

(* Source: Mark Terry *) 


phoenix

While consumers used to view brands becoming more involved in music as a necessary evil, a spike in creativity has led them to now openly accept brand involvement, say Bauer Media/Crowd DNA in their Phoenix: Discover Music report.
The research also found that live music experiences remain the pinnacle for any music fan, and have a heavy and long-lasting impact on the ‘musical journey’. Gigs and festivals drive heavy consumer engagement and word of mouth within social networks.

And on the subject of social, it’s clear it has become all too easy for folk to follow their musical icons on a minute-by-minute basis. However, there’s a consensus within the music industry that this ease of access is leading to artists losing appeal.

The research also found that the album lives. “The album still holds appeal for consumers,” says the report. “Where the quality and creativity is strong, consumers place value on the physical product, with an initial digital download often followed up with an album purchase.”

However, genres are indeed dead.

“As access to music has become more universal for even less fanatical musical listeners, music consumption is less stringently defined by genres as consumers cherry pick their journey through music from a much broader selection.”

The Soundtrack to London, apped

(* Source:  Brand-M *)

 

The Museum of London’s and Nokia’s Ovi Store have launched the Soundtrack To London app aimed at revealing the people, places and events which have made the UK capital a ‘musical city’.

Users can search over 200 locations – and 160 artists – or find nearby locations to see which music stories are truly local. There’s a broad catalogue to dip into – from David Bowie to Dizzee Rascal, Handel to Hendrix, or Elgar to Elton John.

“From entertainment enjoyed by Roman Londoners to today’s thriving record industry, music has played an important role in London’s story,” says the museum. “The capital has inspired some of the most celebrated talents and works, and in turn has been changed by the people who have come to this remarkable city to make remarkable music.”

So, which Londoner tracks are on this app? West End Girls from the Pet Shop Boys, natch. Lily Allen’s LDN, and Sultans Of Swing fro Dire Straits. I Live In Camberwell, as performed by Basement Jax, and, wait for it… Ralph McTell’s Streets Of London.

Don’t have a Nokia handset? Then it’s time to visit Spotify and listen to some of the tracks on the Soundtrack To London app.

Orange, Xperia mobilise Guetta

(* Source: Steve Mullings *)  


Starting this month, Orange customers can get access David Guetta’s new Android app via Sony Ericsson’s Xperia handset range. It will feature behind-the-scenes videos, new tracks and exclusive content while also enabling fans to interact with the artist via his Facebook fan wall.

Sony Ericsson and Orange have set up an exclusive Facebook page where consumers will have the opportunity to become an official Orange David Guetta ‘reporter’, able to update the site with their own personal VIP experience as they follow him on his summer world tour.

“We already have an important and really active community on the web, and I believe that thanks to the application developed with Sony Ericsson, I will be able to interact with a lot of new fans,” says Guetta. “They will be able to access my music more easily and I will be able to share how passionate I am about my life as a DJ.”

“At Sony Ericsson, we are always looking for ways to reward consumers with exclusive experiences they can enjoy on their Xperia smartphones,” says Pieter Pierle, director of the brand’s global account. “David Guetta is a natural partner for us – he is a truly global star and understands the importance of communicating via social media.”

June 12, 2011

Duran and Lynch via Amex

(* Source: Mark Tery *)

 

The American Express Unstaged music programme paired up Duran Duran with David Lynch. The film director directed a webcast of the band’s show from LA on 23 March which will stream on Vevo and YouTube. The video event came one day after the release of Duran Duran’s 13th studio album, All You Need Is Now.

“The idea is to try and create on the fly, layers of images permeating Duran Duran on the stage,” says Lynch. “A world of experimentation and hopefully some happy accidents.”

“It’s a dream come true quite frankly,” says the band’s lead singer Simon Le Bon. “We are all such fans of his work and think he has a creative vision like no other.  In talking to him about what he is planning, we all believe this live-streamed performance is going to look nothing like anyone has ever seen before.”

The Unstaged: An Original Series From American Express platform showcases artists playing at landmark venues across the country, while tapping into influential filmmakers to direct the live-streams while using digital and social media to connect the online audience to the live shows. Additional artists are set to be unveiled in the coming months.

“There is no doubt that our Unstaged platform is quickly emerging as one of the music industry’s most innovative distribution and marketing models for musicians to share their music with their fans around the world,” said Jessica Igoe, vp of global sponsorship marketing, American Express.

June 10, 2011

Schwarzkopf: The Look of Music

(* Source: Giles Fitzgerald *)

 

One of the most bizarre musical events in this year’s calendar, The Eurovision Song Contest, is set to hit our collective screens in May as the world once again endures some of the most off kilter musical offerings known to man.

Less about music and more about the spectacle of the occasion, the event is now much more than just about song sand one brand is set to capitalise on the visual interest in the performers through its new sponsorship deal.

Schwarzkopf, a leading global beauty brand (part of the Henkel consumer goods company) is the sole Presenting Partner of the Eurovision Song Contest 2011 in Düsseldorf, Germany.  The brand previously sponsored the show in 2009 when it was held in Moscow.

“The Eurovision Song Contest is truly a perfect fit for our Schwarzkopf brand as they are both unique in heritage and professional quality, reaching millions of homes worldwide,” says Björn Osterndorff, Corporate Director International Media at Henkel.

The brand has debuted a digital destination, entitled ‘The Look of Music,‘ to coincide with its sponsorship offering up VIP tickets to the event to those who create inspiring musical looks with their hair products. Participants are invited to upload their own creations under a variety of musical styles, from rock to pop to hip hop. The most voted for style will have the chance to win tickets, as will some of the voters themselves.

The site – which is currently available in English and German – also features hands-on exclusive styling-tips from top stylist Armin Morbach, who offers advice on creating various ‘Pop’, ‘Rock‘ and ‘Soul‘ music video ready hairstyles.

The UGC element is fairly rudimentary, as is the competition mechanic, however, bearing in mind some of the countries involved overcomplicating the platform may not be the most sensible idea here. Despite the fact the show comes in for some derision by the media in the UK and increased apathy by British consumers it still nets around 120 million viewers through its global syndication, a sizeable Super Bowl audience parallel, yet with a heavy swing towards niche European markets.

June 09, 2011

Perrier turns up the temperature

(* Source: Giles Fitzgerald *) 

 

Perrier have released a somewhat voyeuristic marketing effort via the brand’s YouTube channel, as they offer up ‘Le Club’ the first YouTube video promotion that evolves based on the number of viewers who tune in.

The bottled water brand has uploaded a total of six separate versions of the same video, which depicts a low-lit point of view nightclub scene, to the site. A teaser video highlights a number of female club attendees as they strut around looking hot (in both senses of the word).

As more viewers tune in the club scene becomes more developed. “The more people who watch, the hotter the party” states Perrier. A temperature gauge next to the videos highlights which videos in the series have been unlocked, as the brand invites visitors to “share the heat”.  (Although the teaser element suggests something more seedy, we’re led to believe that the packed club actually starts to melt by the last video)

The promotion – part of a wider campaign that is live in US, France, Belgium and Canada this summer – is directly related to Societe Perrier, the brand’s blog destination that has been running since May last year, which acts as a hub for social nightlife experiences.

An accompanying sweepstakes also offers up the chance to win VIP access to the “Le Club Perrier” party in September in New York at one of the city’s hottest nightclubs.

Music in the YouTube campaign is supplied by Babe Youth, and the brand has provided a link to a free download of the track at the band’s website, offering up a dose of good karma for the brand with its youth audience, and a great bit of click through awareness for the group.

The videos themselves were created by Nez Khammal, who has worked on music videos for the likes of Kid Cudi, M.I.A. and Mika, again adding to the credibility of this nightlife based promotion.

In addition to all the digital activity there are some basic, yet interesting point of sale activities in bars and cafes, including phone numbers printed on napkins which invite those who ring to receive text messages related to the promotion and competition.

June 08, 2011

The Pepsi Music Index: a New Ranking of Emerging Musicians

(* Source: PopSop *) 

Pepsi is celebrating up-and-coming artists by launching a new system that rates their popularity based on social media buzz around them. The iconic soda brand launched The Pepsi Music Index, a live ranking engine which analyses people’s real-time opinions on the performers and presents ‘the feedback’ in a clear ranking. The new system is very similar tothe MTV Music Meter launched in mid-December 2010, which also builds a chart of the most popular emerging performers based on real-time discussions about them in the digital world.
The brand presented The Pepsi Music Index at the South by Southwest Music festival (SXSW), which was running in Austin, TX from March 11 through March 20. PepsiCo commissioned The Fader, a United States-based music/culture/fashion magazine, to pick up 250 emerging bands with 100 of which to be then featured in the ranking—they also were invited to perform on the festival stage. The developers built a discovery engine, which is ‘reading’ statuses, updates, posts and tweets in real time to figure out which 100 performers of the 250 are most discussed (the bigger digital buzz a band creates, the higher position it takes) and so have a potential to succeed on a music scene and have record sales in future. Pepsi’s engine, powered by Bluefin Labs, is “scientifically analyzing real-time conversations about the artists across the social ecosystem” as the press release states.


The ranking was projected onto large monitors at The Fader Fort in Austin, TX, at SXSW from March 16 through March 19, during the Music week of the festival. It’s not mentioned when PepsiCo and The Fader will continue the initiative beyond the festival and choose another two hundred and a half artists to be ranked based on their popularity around the web.  ”We’re excited about the possibilities inherent in the Pepsi Music Index, the value it can provide to the music community and look forward to learning and continuing to refine the index together with fans and the music community,” commented Shiv Singh, head of digital for PepsiCo Beverages.

 

June 07, 2011

5 Gum ‘Stimulates Your Senses’ with 3rd Annual ‘Vive tu Musica’ Music Battle

(* Source: PopSop.com *)  

 

Wrigley’s 5 gum is inviting talented bands from across the nation to participate in the 3rd annual Vive tu Musica with 5™ ultimate concert. This year the online talent-search competition for unsigned rock and pop-star hopefuls has a new twist. New to 2011, selected bands will compete for a place in the finale concert within the new Vive tu Musica with 5 reality TV show. Ten bands will be voted to appear on the reality show to showcase their talent while taking part in a series of musical challenges.

Musicians and bands can now upload their video/audio demos on vivetumusica5.com through April 4. Between April 7—May 1, fans can cast their votes online to help choose the top 10 bands to move onto the reality TV show. Through a series of challenges, five finalist bands will proceed to perform with the popular Mexican band Belanova and before a panel of industry and celebrity judges in a LIVE concert on August 11 at the Club Nokia in Los Angeles. LATV, the nation’s first bilingual music/entertainment network, will air the concert within the new Vive tu Musica with 5 reality TV show that is scheduled to launch on July 10. As part of the grand prize, the winning band will perform at the LATV En Concierto, receive a private professional photo shoot, an opportunity to showcase their music before an industry panelist with production cost covered and will also win a gift card for new music equipment.

For 5 gum, music is the ultimate way to stimulate the senses and Vive tu Musica with 5 offers the ultimate music battle to help find the best unsigned talent in the Latin rock & pop genre,” said Juan Carlos Davila, Wrigley’s U.S. Multicultural Marketing Director. “This year the program moves into a new dimension by adding the Vive tu Musica with 5 reality TV show competition to find our five finalists. We are excited to provide the opportunity for aspiring musicians to receive national exposure and perform in front of key industry influencers and thousands of fans.”

Range Rover goes viral with OK Go and their new geo-mapping app

(* Source: TheNextWeb.com *) 

 

Hire awesome band, add geo-location app, throw in some cool visuals and voila! In Los Angeles, musical innovators OK Go took to the streets with their instruments to embark on a five-hour, 8-mile parade. Using Range Rover’s Pulse of the City app, which utilizes GPS technology, they made a giant geo-art OK Go sign, branding themselves into the fabric of L.A.’s city streets.

The idea behind the “Evoque Pulse of the City” project, spearheaded by Range Rover Europe to promote the Evoque, their latest automobile, is for OK Go to create a beautiful, geo-mapped, street parade in celebration of their home city, Los Angeles, California. The band described the project as a “big, awesome psycho-spatial geo-musical techno-sonic parade party.” Range Rover wants consumers to do the same thing with their own streets in their own city and with their own designs, using the app’s technology to “write, draw, dance and scream out loud the things you want to tell the world about the place you live and love. When that’s done the band will pick the best ones to accompany an exclusive video launching in January 2011.” The campaign fits in with Range Rover’s description ofthe Evoque, calling it a car that was inspired by some of the most exciting cities in the world.”

Ever wonder what your day looked like? Created by Fantasy Interactive, Inc. Range Rover’s Pulse of the City app tracks your journey around a city and then “brings it to life with a unique visualization.” I haven’t played with it yet, but if it’s really awesome, I’ll let you know. Range Rover “wants to bring the world’s cities to life through the people that make them amazing.” Every month they will be asking users questions about their city and the answers will become part of a larger visual project.

The electric parade began yesterday afternoon in Los Angeles as OK Go and an accompanying parade played songs from the band’s new album, “Of The Blue Colour Of The Sky,” as well as dozens of covers.

Shazam Teams Up With The Wombats To Create Scratch-Off Website Replete With Prizes

(* Source: Brenna Ehrlich *) 

 

As a musician, you could send out an email entreating folks to check out your new album, or you could create a rad, interactive experience bursting with music and freebies for fans to get them pumped for said album. Indie rock band The Wombats chose the latter option.

In order to introduce their new album, The Wombats Proudly Present … This Modern Glitch (out April 25), the British band has teamed up with music discovery service Shazam to create www.wombatizer.com. Upon visiting the URL, enter in any site you wish to “Wombatize” (as you can see above, I chose Mashable).

The site then transforms into a Wombats-themed location, in which you can “scratch off” images in order to reveal videos, pictures, giveaways (including a free download) and songs. By Shazaming a certain song when prompted, a user will garner a promo code, which he or she can then use to enter a contest. The prize? A trip to see the band play in Spain on May 21.

We’re increasingly seeing musicians call upon fans to interact with their music pre-release. Just yesterday,Jennifer Lopez launched an initiative on her Facebook Page, calling upon her followers to “Like” her new song in order to unlock it early on iTunes.

What do you think of efforts like this when it comes to hyping an album release? Do they make you more likely to hit “buy”? Do they make you feel more involved with the work of the band in question?

Guitar Center Offers New Podcast Featuring The Dears

 (* Source: Brenna Elrich *)

 

Guitar Center doesn’t just provide instruments for musicians; it also dishes out knowledge in the form of a recently launched podcast called At: Guitar Center. The newest podcast features Canadian indie rock band The Dears, following the release of its fifth studio album, Degeneration Street.

 “It all started with our TV show [Guitar Center Sessions on DirectTV],” says Dustin Hinz, director of music and entertainment marketing at Guitar Center. “When we were booking the show, we were coming across all these really great artists. So we started to think about how we could continue to create great content, inspiring content, for emerging artists. We talked to Nic Harcourt (the host of Guitar Center Sessions) about doing a podcast with all of these other bands that we couldn’t get on TV.”

The first artist to participate was Quincy Jones. “Quincy doesn’t perform, so it really doesn’t make sense for TV, but the guy’s a living legend and it’s one of the greatest interviews I’ve ever experienced,” Hinz says. “We thought, we have to get this out there because it’s so inspiring and we want as many musicians as possible to experience it.”
And that’s the idea behind the show — to inspire Guitar Center’s customers: musicians. “The web amplifies the access. With the Internet and podcasts, we can put our content out there, our consumers and music fans can access it when they’re ready to access it and digest it when appropriate for them, ” Hinz says.
“We can focus on topics that are maybe less mainstream and more pertinent to our customers’ needs,” he adds. “The art of creation, how maybe an artist is crafting a specific tone, their studio techniques. Things that the masses might not necessarily be interested in.”
Hinz and Co. chose The Dears — who have been on the music scene, with varying lineups, for more than a decade now — for this most recent podcast because they were intrigued by the band’s creative process and story.
“We put a great deal of effort into our work,” the band tells us of its new disc [iTunes link]. “We hope that everyone gets it. They don’t necessarily. At least, not until they’ve had their very own ‘meltdown in A major.’”
“We made our first demos on ghettoblasters and four tracks,” the band says, explicating how its process has changed over the years. “Our first album was recorded on 1/2-inch tape. Our second album was recorded in Logic. Our latest album has tracks that were uploaded and downloaded. It bends the mind. You should have seen the keyboard rig we used to tour with.”

For more on the band’s process and new record, you can check out the Guitar Center podcast on which founding member Murray Lightburn and songwriter and guitarist Patrick Krief chat with Harcourt about the history of the band, their songwriting process and their preferred gear.

June 06, 2011

‘Absolut Dalston’ Featured At Land Of Kings Festival

(* Source: Kyana Gordon *)

 

Intended as a celebration of Dalston’s rich and diverse cultural tapestry, Land of Kings encompasses music, theatre, art and food, spread over multiple venues between April 28th & 29th. Now in its third year, it is a glowing testament to one of London’s thriving creative communities with the homegrown festival serving as an alternative royal knees-up to Prince William and Kate’s nuptials. Showcasing a wide-ranging program of events that span pulsating basement dens where revelers are treated to DJ sets from the likes of Romy XX, Hannah Holland and local talent Shut Up & Dance and rising MC Ghostpoet.

This year’s festival features an exclusive collaboration with Absolut Vodka and multi-media director, Saam Farahmand aptly called ’Absolut Dalston’. Launching on Thursday, the 28th with a ‘shooting party’ where festival goers will be filmed dancing, with the footage being used as live, remixed visuals for the following night’s party. On Friday 29th, Saam curates a one-off, audio-visual DJ event with mash-up pioneers 2manyDJs for an almighty Land Of Kings rave.

Keeping in line with the royal theme, the Dalston Darlings will be celebrating the Wedding their way by hosting a daytime Royal Cafe atop the Dalston Roof Garden, for the space’s season premiere.  Looking out over the E8 skyline, the ladies will be serving guests high tea, gin cocktails and a BBQ.  Lovestruck couples have the opportunity  to wed on the day in a (not quite legally binding) ceremony. Elsewhere, Havana Club Paladar will debut a two-day London vs. Havana extravaganza, curated by Blacktronica’s Charlie Dark at MC Motors, a unique warehouse space set in the heart of Dalston, featuring rare films, secret story telling and fresh sounds from both cultures. And for the foodies, a brand new addition will be Yianni Papoutsis and his Meatwagon army. The award-winning burger maestros will be making their first public appearance since the runaway success of #Meateasy, by bringing their own special something to the celebration.

 

June 05, 2011

Music Startup & Coffee Shop Team Up for Live Online Concert Series

(* Source:  Jolie O'Dell *)

 

Coffee Bean & Tea Leaf, a classic L.A.-based coffee chain, is partnering with StageIt, an SF-based music startup, to bring an exclusive series of concerts to a web-wide audience.

The Live from The Coffee Bean concert series will be performed live from Coffee Bean stores and will stream exclusively on StageIt.com, where fans will get an intimate, front-row-seat experience with indie bands and musicians.

StageIt solves a problem the music and tech industries have been working on for a couple of years: How can musicians make money online beyond just selling tracks and merchandise? The startup lets fans and “superfans” purchase virtual tickets for webcam-based performances that include live chats with the artist.

StageIt aims to create special experiences for fans, and also aims to let artists find and speak directly to the fans who care most about them. The platform also has a built-in tipping system for fans who want to show a little extra love — and they often do.

StageIt solves a problem unique to the music industry and does so very well. We’re sure the company’s provenance has a lot to do with its early successes; founder Evan Lowenstein is one half of Evan and Jaron, the pop group behind the 2000 hit, “Crazy for This Girl.” Sometimes it takes a musician to come up with good tools for fellow musicians.

The Coffee Bean lineup kicks off May 16 with indie-pop singer Lelia Broussard and alt-rock artist Terra Naomi, who will perform from a Coffee Bean store in Beverly Hills. Both artists are particularly known for their popular YouTube clips.

Converse and Monorex Depict British Indie Musicians on Buildings Walls across GB

(* Source:  PopSop.com *)

 

Converse paints the walls of British towns to promote its recent collaboration with popular and emerging musicians. The brand is known for its projects focused on celebrating arts and music culture, and this summer and fall it released several tracks by GB and U.S. entertainers. Recently, the footwear company has partnered with Monorex, a group of graffiti-inspired visual artists, to pay tribute to influential musicians by promoting indie music genres with street art.

This initiative has a lot in common with the giant Absolut and Stella Artois Ritual Projectoutdoor paintings on the walls of big buildings in UK cities. In mid-November, Converse unveiled a series of 10 x 50ft murals featuring Bernard Sumner from Joy Division/New Order,Hot Chip, Paloma Faith, Hot City and others across the country—in London, Glasgow, Brighton and Manchester. The track ‘Didn’t Know What Love Was’ created by three of thesemusical units was released by the brand on October 6. Converse is going to introduce the next song, “something never heard before,”  by Paloma Faith, Blur’s Graham Coxon and Bill Rider-Jones, formerly of The Coral in January.

This October and November, the brand also teamed up with the Vice magazine to arrange a series of five free parties, combining iconic genres of British music from punk to Britpop to dubstep, in Bristol, Sheffield, Liverpool and London. Now, fans of Converse and indie music can go to the brand’s blog to download the four versions of the ’Didn’t Know What Love Was’ track or listen to them and watch docu films featuring musicians who recorded the single. In summer, Converse collaborated with US young musicians to create a summer-inspired song.

June 03, 2011

David Bowie Golden Years Remix App

(* Source: Pierce Fawkes *) 

 

David Bowie is reissuing a 1975 single as an iPhone app. Almost four decades after Golden Years was released, the singer’s remastered classic will be available for fans to remix via dedicated, handheld software.

According to Music Radar, the original 16-track Golden Years has been mixed down to eight stem files: Bowie’s lead vocals, 12-string guitar, bass, drums, guitar, harmonium, percussion and backing vocals. From 6 June, aspiring producers can download the app and create their own variation on Harry Maslin’s original mix. For £1.23, a similar program is already available for Bowie’s Space Oddity.

To accompany the new Golden Years app, EMI enlisted four DJs at Los Angeles’s KCRW radio station to remix the song on a new EP. These versions are now streaming at KCRW’s website, and will be issued as 12ins and downloads. EMI claims that each remix was heard by Bowie himself – though it is not known whether he liked them.

This week has seen the Blu-Ray re-release of Bowie’s first major film role, The Man Who Fell to Earth. The Thin White Duke has also announced the forthcoming release of a limited-edition DVD containing films he made with his son, Source Code film-maker Duncan Jones. Shot when Jones was young, these stop-motion animated shorts will be available on a set entitled CONtenders Volume 2. More information is expected soon.

June 02, 2011

Qantas: Jam with the Youtube Symphony Orchestra

(* Source: Aden Hepburn *)

 

If you’ve ever wanted to play with the YouTube Symphony Orchestra, then here is your best chance. Qantas is giving away the chance to come down under to jam with the YouTube Symphony Orchestra in Sydney, Australia, as part of their YouTube campaign.

All you have to do is jump onto their YouTube page and enter the Qantas “Open Mic” competition by uploading your not so normal talent, in video form, of course! There isn’t long left, so if you are interested, you’ll need to get in pretty quickly. By Ogilvy Sydney. 

Cellcom: Live “Interactive” Facebook Concerts

(* Source: FruktComms *)

 

Here’s a clever bit of branded content from Cellcom, Israel’s largest telco, that turns the concept of a music festival into an interactive social media event.

The brand is currently staging an online live music festival that puts the focus on the fans as much as the artists in order to promote ‘Cellcom Volume’, its new Facebook enabled music portal.

A number of the regions biggest acts (or so we’re told) such as ‘Monica Sex’ and ‘Mercedes Bend’ are performing live in front of a Facebook audience, whilst also simultaneously making that audience  a central part of the performance. This is achieved by showcasing the fans’ webcams on a giant constantly rotating screen behind the music acts as they play live, highlighting their reactions whilst also enabling them to comment on the unfolding action.

This turns the experience into an interactive concert, enabling fans to dictate the action by asking for song requests and interacting with the band in real time, face to face as they tune in via PCs and mobile devices.

In addtion, the festival was promoted via a YouTube Takeover campaign that saw leading Israeli musicians Efrat Gosh & Shlomi Shaban denouncing the quality of online live music videos as they set about remodeling their YouTube surroundings to enhance the music experience.

Starbucks Goes Gaga With Epic Scavenger Hunt

(* Source: Kyana Gordon *)

 Starbucks Goes Gaga With Epic Scavenger Hunt

Lady Gaga has partnered with Amazon, Google, Farmville and even Starbucks for the May 23rd release of her latest album, Born This Way.  The world’s largest coffee shop chain and the world’s most powerful celebrity (according to Forbes) announced partnering in Lady Gaga’s digital and promotional presence in Starbucks U.S. stores through June 3. Last Thursday, Lady Gaga and Starbucks launched ‘SRCH,’ a digital scavenger hunt across its online properties from Facebook to Twitter to Foursquare. Gaga fanatics can follow her exploits and search out clues for a chance to win a boatload of prizes, with the top winner gaining special access to a Lady Gaga concert during her 2012 world tour.

Fans can activate the game by scanning the QR code posted in participating Starbucks stores, or by visiting Frappuccino.com/srch. Additionally, Starbucks will offer a special edition of Born this Way for a limited time beginning May 23rd. On that day, Lady Gaga’s music will be played in Starbucks stores across the U.S. for the first time in the coffee chain’s history. Taking inspiration from alternate reality games, past digital scavenger hunts (like Jay-Zs Decoded campaign last year) and from puzzles and metapuzzles, the outcome is an entertaining and fun experience for fans of both coffee and Lady Gaga.

The social media-powered blitz connected to this week’s releae  of Lady Gaga’s third album is of epic proportions, with several mega partnerships and virtual giveaways of the album’s 17 tracks. In the case of Starbucks, this campaign helps the brand remain in tune with the interests of its young but hard-to-reach demographic. But in general, Gaga’s digital dominance represents the kind of bold, new business model that could help rejuvenate a deflated music industry.

"Dial a Fan" Music Marketing

setstats (* Source: Giles Fitzgerald *)

 

Here’s a innovative take on the traditional single release from Universal Music in Sweden, which manages to turn one devoted fan into the lynchpin of a major music release

Universal partnered up with Comviq, Sweden’s largest prepaid cellular service provider, to offer the new single by Swedish artist Veronica Maggio‘Välkommen in’ (‘Welcome in’) as an exclusive Ringback tone.

So far, a fairly standard brand/label partnership with not much to write home about… However, the only way you could hear the new single was to call one dedicated phone number, which just happened to connect you to the mobile of 18-year-old student, Firat Delen (an avid Veronuca Maggio fan).

The campaign kicked off with a direct mail promotion to journalists and influential bloggers, and as the word spread Firat became inundated with calls as both fans, radio stations and national media rang in to hear the exclusive new track.

Every caller received a text explaining how they could sign up to Comviq’s Ringback Tone service, whilst also being redirected to the brand’s Facebook destination where they could follow the ongoing story of Firat’s rapid rise to fame as he attempted to get on with student life amid incessant phone calls.

It’s a clever spin on the traditional single release, which manages to put fans at the very epicentre of the promotion as opposed to traditional media outlets. The brand partnership is also executed well here, giving Comviq the ability to facilitate new music in a unique and engaging way that focuses directly on the its core business proposition, as opposed to opting for the more obvious artist endorsement route.

The single itself went gold within the initial first few days of the campaign and by the end of the two week promotion had almost gone platinum.

It was also good news for Comviq, with a somewhat staggering 56% of those who called the number going on to to sign up for the ringback service.

 

Halls: The Operahhh of Irritations

(*Source: FruktComms.com *) 

 

Halls, the biggest cough drop brand in the US, opted for an outdoor music promotion with a dose of culture at the end of last week, as part of its spring allergy campaign.

The Kraft owned brand staged ‘The Operahhh of Irritations’, an interactive outdoor opera installation – featuring some of the regions finest Opera talent(including mezzo sopranos Glorivy Arroyo and Carolyn Jeanette Stein, soprano Kim Bentley and Tenor Jonas Budris) – singing user generated lyrics.

The campaign’s digital audience was invited to submit lyrics based on the things that irritate them most via Facebook and Twitter, causing the singers – all kitted out in full opera attire – to break into an impromptu opera on that very subject.

“Halls is committed to soothing irritations – including coughs and sore throats associated with spring allergies. But if there’s one group who knows a thing or two about keeping throats in top condition, it’s professional opera singers. So we’re putting their tremendous throat power to work, helping soothe all kinds of irritations,” explains Lori Mazuro, Senior Associate Brand Manager for Halls.

It’s not the most groundbreaking of outdoor initiatives and take up appears to have be slow on Facebook itself (if a little better on Twitter), but it’s a brave move for a brand to use the more cultural end of the music spectrum, with a campaign that directly focuses on the product’s core benefits

June 01, 2011

MUSIC APP REVIEW

Pandora:


 



Pandora is a streaming music provider. They claim that they "play music you'll love - and nothing else." Just start with the name of one of your favorite artists, songs or classical composers and Pandora will create a "station" that plays their music and more music like it.
They have spent years now setting up a system that allows the creation of custom channels of music that sound alike. This allows a person to choose an artist, song or album that they like and hear music by the same artist or similar sounding.
In addition to being able to select the starting point, a user can mark a "Thumbs Up" or "Thumbs Down" to any song while it's playing to hear or not hear things like it again. "Thumbs Up" and "Thumbs Down", which allow you to rate music you listen to. Clicking "Thumbs Down" will mark the music as not what you are looking for and move on to the next song. 
In addition to the simple music playing possibilities, users of Pandora can share their custom stations with their friends and find people who like the same types of music as they do using the Share and Find features built right into the player.

 
One can use Pandora without even signing up for the service but signing up allows users to save their favorite stations and keep track of what they have listened to.
Pandora Features

  • Streaming music direct to the browser (No downloads required)
  • Links to more information about the artists, songs and albums
  • Ability to share stations with others
  • Purchase music directly from iTunes and Amazon (both CD and MP3)
  • Network with people who share your likes and dislikes of music right in Pandora
  • Mobile and home theater streaming supported by certain carriers and certain cellular phones for a premium cost

Last.FM:






Simply insert your favourite artist, tag or user and the Last.fm app will produce a personal radio station full of similar artists commercial free.

 last fm search for artist for iphone
It includes some of the Last.fm classic tools such as Love or Ban. You’re able to look at the artists Bio, which I always like to read a bit of background info from my favourite artists.
 last.fm iphone skip a songlast.fm more information about artist










Once you select a song, you can mark it as Love Track or Ban Track. The Share button allows you to send an email to all lastfm friends, or send an email manually to friends telling them about the track. Also, you can add the track to your Playlist, Tag it or Buy it from the  iTunes music store. Tap the Now Playing at any time to go back to the music playing control screen.

 last.fm more options on recently played









If the artist is on tour then a tab notifies you and allows you to check out tour dates, plus you can state whether or not you are attending in your events calendar within the application. Once the event is in the calendar, you can check the address of the venue and the app can take you to Google maps to pinpoint the location
.

 

The main menu is now divided into two tabs that separate Last.fm's streaming radio features from its social networking capabilities, making the experience less confusing for first time users. The radio menu tab is the default menu screen, offering a listing of your preferred personal music channels, along with Last.fm recommendations and a prominent red button for creating a new music channels. By clicking over from the Radio tab into the Profile view, Last.fm regulars can still dig deeper into their top artists, albums, and tracks, keep tabs on local music events, and peek into the listening habits of their friends.


 8 tracks:

A cool way to discover new music
Start looking for mixes by browsing the Featured tab. There doesn’t appear to be any rhyme or reason to what type of mixes are included there, but I found some interesting options. Each mix is described by type of music (Latin dance party or study mix, for example), and a short description gives you a better sense of what you’ll be listening to. 
After you select a mix, the artist and song name are displayed at the bottom of the screen. You can pause the mix, skip to the next song in the mix. You can like your favorites, share any mix via email or Twitter, or view other mixes by the same user. 


There is an area to browse by artist or genre, although the mixes themselves aren’t always clearly labeled. 

The only feature I would like to add to 8tracks Radio is the ability to rate each mix. This would be especially helpful when you are browsing by artist or genre, since you could then sort by the top-rated mixes to see what other users are enjoying. That would be one way to sort through the many mixes to find the best ones. You can create and upload your own mixes at 8tracks.com, but it would be nice if you could do that within the app as well. 

The Good

·         Thousands of user-submitted mixes
·         Variety of genres
·         Discover new mixes

The Bad
·         Can't upload mixes from the app.


SlackerRadio:

slacker-iphone-fp

The first time you launch the Slacker player, you’ll be in your station listing screen.  Your favorite and custom stations are shown at the top. When you scroll the station screen, you will see a list of different genres of music. Tapping the genre name will take you to another screen…

slacker-iphone-11slacker-iphone-10

With individual stations for that genre. Tapping a station will let you listen to music in that station. To add that station to your favorites, you tap the station title bar at the top of the display. From there you can add it to your favorites.

slacker-iphone-3slacker-iphone-8

You can also search for specific songs and stations using the search feature. 

Slacker’s interface is beautiful. A large portion of the iPhone’s display displays album art, with the station name displayed at the top. Below is a Pause button, a Skip key with the number of available skips left, Love and Ban buttons, and a Settings tab. Also shown is the artist’s name and the title of the current track playing.

Skipping songs is as simple as dragging your finger across the screen; when you do this, album art for the next song floats up to the surface of the display. If you slowly pull your finger along the iPhone’s screen, you can see what song is up next. A double tap on the screen will pause and resume playback. Clicking on the track name brings up album reviews and background information on the artist.

slacker-iphone-4slacker-iphone-6



Ghostly Discovery:



Ghostly Discovery departs from classic recommendation systems like Last.fm or Pandora, which create playlists based on a certain song, artist, genre or overall listening habits. Instead, Ghostly Discovery tries to tailor each playlist to your current mood. Check out the interface and the different controls:

 The Main Interface

The first thing you’ll notice is the mood wheel. Ghostly’s assigns specific color codes for the moods spectrum. So, say you’re feeling pretty energetic this morning and want a groovy soundtrack to go with you. Grab the mood wheel and rotate it until the yellowish section of the circular spectrum is right at the bottom.

Now let’s tweak the beats. The couple of vertical controls to the right let you fine tune the style and tempo of the songs you’d like to listen to. The first one lets you choose between more synthetic, electronic sounds (to the top), and more organic, analog sounds (to the bottom). The second control allows for fine-grain tuning of the overall tempo throughout the playlist. Drawing the control to the top will result in uptempo songs, and bringing it down to the bottom will give you more ambient, chill-out rhythms.

Once you’re happy with your settings, let’s see what the Ghostly crew has in store for us by clicking the “Discover” button.
Ghostly Discovery will take a few seconds to build a custom, 20-song playlist tailored to your mood. Once it’s ready, it’ll start streaming the music together with beautiful cover artwork:

Listening to Music

On top of the complete info from the current song playing, you’ll find the familiar playback controls. Notice, however, the presence of the “previous” button. If you’ve used radio streaming apps, you’ll know going back is not a common option. With Ghostly Discovery, you can always pause and resume the music, move back and forward through the playlist and listen to it as many times in a row as you feel like it.

May 31, 2011

Can Coke Start A Trend To Make Inspiration A Form Of Co-Creation?

 (* Source: Rohit Bhargava *)

 

What if you could join your favourite band in studio to record their next single? For many, this is just a moment to dream of – but last month Coca-Cola partnered with the rock band Maroon 5 to do exactly that in a social experiment to create a new song in 24 hours. Fans could watch a live stream of the band working on a new song in the studio and contribute to the brainstorming process in real time via a Twitter screen that was broadcast live to the band.

The end result was a single called “Is There Anybody Out There?” that is available for a free download from Coke. Aside from being an amazingly creative campaign idea, this could spark more brands to consider a new form of co-creation where consumers are invited not to create content themselves, but to be the spark for professionals to create content. In a sense, this is no different than real life where artists often take their inspiration from their fans.

Though Coke’s efforts have cause some to raise valid criticism about whether the campaign can be considered all that successful since the views and audience seems small by Coke standards, sometimes the most forward thinking ideas aren’t the ones which go viral right away. To me, the real power of this campaign is that it imagines a world where brands can help connect people with the artists they love in a way that empowers them to contribute to what the artists are creating.

Inspiration as a form of co-creation is not just a great marketing concept, but one which offers musicians and even filmmakers a new way to engage their audience on a deeper level and also get better ideas and inspiration to make their work better.

January 18, 2011

MUSIC MATTERS 2011 TO ROCK SINGAPORE

(* Source: Branded *)




Branded Asia

 

 

  • Going from strength to strength, Music Matters 2011 expands and moves to Singapore
  • Music Matters Live music festival to feature more local Asian and international talent, creating additional opportunities to break through and be discovered
  • Programme to extend to four days, covering other digital entertainment verticals including movies, video gaming, television and advertising
  • When Music Matters set to provide a platform to showcase initiatives that use music to make a difference

 

DigitalEntertainment.Asia incorporates the 6th Music Matters & Music Matters Live and the launch of Digital Matters - the first regional forum in Asia focusing exclusively on the monetisation of online video content.  

Created in 2006 to encourage positivity, innovation, collaboration and transparency within the music business, Music Matters is Asia's only music business conference. Established and successful in its own right, the event has uniquely succeeded in creating a global platform for the region’s music industry.

After five years in Hong Kong, we felt it was time for a refresh and Singapore's exceptional infrastructure for international events and thriving entertainment scene will give us an opportunity to take Music Matters to the next level.
  
We're looking forward to the event, and hope that you will be joining us at The Ritz-Carlton, Millenia Singapore, 26-28 May 2011.

 

“Music Matters is the pioneer music industry event in the Asia Pacific region, and continues to be the leading forum for key players in the music industry to discuss and conduct the business of music.” said Jasper Donat, Co-Founder of Branded and President of Music Matters. “Singapore’s exceptional infrastructure for international events and thriving entertainment scene will give us an opportunity to take Music Matters 2011 to the next level.”

 

About Music Matters:

Launched in 2006, Music Matters is conducted in the world's most dynamic region and is Asia's only annual conference dedicated to the business of music. The event was created with and for the music industry, bringing together major players to discuss, debate, do business and watch some of the hottest up and coming acts in Asia. Previous keynote performers and speakers include multiple Grammy winner Jason Mraz, Jamie Cullum, Nile Rogers, U2 manager Paul McGuinness, Warner Music Chairman Edgar Bronfman Jr., Spotify’s Founder and CEO Daniel Ek, and Sire Records President Seymour Stein to name a few.

 

September 21, 2010

Global nightlife swap shop

 (* Source: Giles Fitzgerald *)

 

Vodka brand Smirnoff has unveiled its latest global campaign ‘The Smirnoff Nightlife Exchange Project’, a new initiative that will see the brand working alongside respected curators in 14 countries to discover and celebrate the best elements of their country’s nightlife.

Each country will enable residents to vote via a Facebook app as to what  represents their country’s very best nightlife experiences. The resulting choices are then packaged up into a crate and shipped out to another country involved in the project to experience.

The tourism meets pen pal promotion culminates in a grand inter city swap shop on 27th November.

The idea is part of the brand’s overriding ‘Be There’ campaign, which focuses in on experience led socialising. A competition element kicks off tomorrow enabling winners to travel VIP style to the unveiling of their country’s crate. They will also receive plenty of Smirnoff goodies along the way.

This campaign turns the concept of nightlife into a crowdsourced entertainment tourism guide, like a world cup of the best nights out, cleverly distilled by Smirnoff.

 

Hugo Create: Visual Mixtape

 

Mens fragrance Hugo is serving up a new initiative as part of ‘Hugo Create’, the brand’s long-running (since 2008) global design contest.

The new design competition, entitled ‘Visual Mixtape’ invites designers to showcase their talent with inspiration from a randomized selection of music tracks. The online playlist generator includes tracks from the likes of Hurts, The Longcut, Tape Deck Mountain and Monarchy, which can be utilised as ‘visual inspiration’.

There is of course one other major consideration in the creative brief, and that is that “the iconic Hugo Man bottle shape should be central to your creativity”.

The contest kicked off at the start of September and runs until the end of October, when 10 winners will receive $500 each, with one overall winner having their work turned into the cover art for a digital album release featuring the selected tracks.  In addition the winning artwork will also feature prominently in i-D magazine.

The final artworked album will be available to download from the Hugo Create website.

 

July 27, 2010

HP unmasks music with Dr Dre

(* Source: Giles Fitzgerald *)

 

Dr. Dre does his very best to look like an old school Cylon in this latest promo for Hewlett Packard’s continuing collaboration with the producer. Either that or that’s a fairly heavy-duty cycling mask.

The ad sees Dre in a cybernetic music studio in the future embedding Beats technology chips into the very heart of HP’s products, while the track ‘Detox’ from the new Album by Dr Dre – which seems to be in perpetual sate of pre-release – runs in the background.

The commercial is part of an ongoing partnership between the musician and the technology company on the HP Envy Laptop – a device that HP refers to as the “first laptop made for music”.  HP’s sell here is that the added Beats enhancement will enable users to hear the music the way the artist intended. This is a clear swipe at Apple’s dominance of the music market and the increasing pressure the brand is putting on laptop manufacturers with the iPad.

In the age of MP3, where sound quality is already diminished, its questionable whether this will lure in the average consumer. However, the creative partnership is one that is at least pushing the accepted boundaries of quality when it comes to entertainment and what it means to endorse a product.

 

July 21, 2010

MOG Launches All-You-Can-Eat Music Service For iPhone And Android

 (* Source: Jason Kincaid *)

 

 

After months of waiting, it’s finally here. Streaming music service MOG has launched its mobile applications for Android and iPhone, giving subscribers unlimited access to its library of 8 million songs, which can be streamed or downloaded over both 3G and WiFi. If you listen to a lot of music, or just like being able to listen to music on-demand without having to sync to your PC, this is definitely worth checking out. Access to the mobile service costs $9.99 a month, but MOG is offering free 3-day trials when you download the apps (no credit card is required).

When MOG launched its All Access music service back in December, we gave it a rave review, but it was missing one key feature: mobile. These applications bring all of the functionality of the desktop service and they do it one better, by allowing you to store as many songs and albums as you’d like to your phone’s storage for offline access.

Navigating the application should come naturally to anyone who has used the iPhone’s music player (and it’s actually a big step up over the music player that comes stock on Android). After first firing up the app, the first feature you’ll want to try is search. You’ll find the regular options here, like searching by artist and song, but there’s also an option for Playlists, which allow you to search through user-curated playlists created by MOG’s large community of music fans. This is part of a recurring theme in the application: discovery, which is important if you’re keen on tapping into the service’s broad music library. The main navigation screen also includes a list of New Releases, top songs and albums across the service, and a collection of songs handpicked by MOG’s editors on a daily basis.

MOG really shines when it comes to actually getting the music you want to hear onto your phone. When you find a song or album you like, you have two options: you can stream it (just tap the song or album title), or you can download it and store it locally. Next to each song and album is an arrow pointing downward; hit that, and MOG will start downloading the files the background (it’s really nice to be able to download an entire album or playlist in one tap).

 

More here

July 05, 2010

I dig the iRig

(* Source: Steve Donovan *)

 

 

Steve says...

Anybody out there remember the Rockman? It was this little personal guitar amplifier, about the size of a Sony Walkman (adding “man” to anything portable was all the rage in the 80s, you know).The Rockman let you play distorted guitar through headphones and it curiously made everything you played sound like BOSTON.

The AmpliTube iRig combo for the iPhone is kind of like the Rockman except WAY cooler. WAY, WAY, WAY cooler. We first told you about it a couple of weeks ago. I finally got my hands on one and while it’s been reviewed once or twice since that time, I thought I’d give you my view on it anyway since it ships this week – July 6 to be exact.

First lets talk about the iRig dongle. What is it? The iRig is a special connector that has an input for a 1/4 mono guitar cord as well as a headphone output jack. It showed up in the mail a few days ago and I was immediately impressed by the solidness of it. It’s still plastic, but the cable cover and coupling are pretty solid. It feels like you could pull on it pretty hard, or it could get ripped out of the iPhone many times and would not be damaged. That’s pretty much all it does; it connects the instrument to the iPhone.

AmpliTube is the amplifier modeling software that runs on the iPhone. It looks and sounds as good as you could expect for something this small and portable. The interface design is pretty great. Seeing all the stomp-boxes on your iPhone screen, complete with working LEDs and tactile knobs and controls, is a fun and natural way to conceptualize the effects. The tones they produce are pretty realistic too. Heck, just having a guitar tuner on board is a nice feature to note.

The software also lets you transfer songs to the app over wifi from any host computer on that wifi network. Once you transfer a song over, you can play along or set sections to loop. The loop triggering is pretty intuitive and works well.

Come to think of it, if I had to sum up the AmpliTube iRig combo in one word, that would be the word I would choose – intuitive. You don’t have to read one instruction manual or download a single PDF to figure out how to use AmpliTube for iPhone. Just plug  your guitar or bass in and start fiddling with it. In no time you will have some serious guitar fuzz flowing past your little eardrums.

 

June 29, 2010

Converse Makes (More) Music

(* Source: PSFK *)

 

PSFK says...

Converse continues to use music and the arts as an integral platform for the brand, partnering with musician Kid Cudi on a (very) short film that captures Cudi exploring his native Cleveland while reflecting on his artistic journey. The short film actually represents one third of a collaboration Converse facilitated with 3 artists – Kid Cudi, Best Coast’s Bethany Cosentino, and Vampire Weekend’s Rostam Batmanglij - to produce 1 song, which will be released on July 7th on the Converse Blog. Until that release, visitors to the site can view videos shot with each artist telling their story. It’s worth noting that, while the artists wear Converse throughout the video, it’s very subtle – and the brand is not significantly visible until it appears against a blank screen at the very conclusion of the video.

For a brand like Converse to partner with musicians and artists – arguably to cement their positioning and association as a consistently youthful and relevant lifestyle brand – is not necessarily insightful. But Converse seems to have a very tight understanding of the personality and tone that their customers have come to expect from them, and of the type of artists and musicians that they gravitate towards. Kid Cudi, Best Coast and Vampire Weekend are not little-known musicians, but they have a rather unique, independent style that aligns with Converse’s brand equity.

The Converse Blog also serves as a platform for visitors to add their own artistic work, with the brand selecting a few artists and musicians’ work to showcase regularly. The blog in essence serves as a brand-curated vehicle to publish and publicize musicians’ and artists’ work, and for Converse to strengthen its association to and support of (oftentimes independent) musicians and artists.

 

May 20, 2010

Music Matters Update

(* Source: Music Matters *)

 

MM10 Header

 

Music Matter tells us that they are delighted to announce that Jeff Jones, CEO of Apple Corps, Jeff has been responsible for extending the scope of the Beatles into exciting new domains such as the Beatles: Rock Band game, the new Beatles.com website, and the Cirque du Soleil collaboration Love.

All this is before Jason Mraz takes the stage and we launch "Music Matters Live with H&M", HK's newest music festival, featuring over 30 bands from 12 countries in Lan Kwai Fong. 

 

 

April 16, 2010

How Much do Music Artists Earn Online?

(* Source: Stan Schroeder *)

 

 

http://mashable.com/wp-content/uploads/2010/04/selling_out_small.png

 

Stan says...

For years, we’ve heard the music industry talk about declining sales and profits — often unconvincingly tying these numbers to piracy) — but what about the artists? How much do they earn when their music is distributed online, compared to selling CDs?

It’s a very hard question to answer because much of this data is kept secret and it varies from country to country. Still, David McCandless, author of the book “Information Is Beautiful,” rolled up his sleeves, researched the available data and created this beautiful infographic that shows how hard life is these days for most music artists (unless they’re Lady Gaga).

McCandless discloses that the data was very hard to research and that it may not, therefore, be 100% accurate. He also warns that “these figures do not include publishing royalties (paid to composers of songs).” However, you can check out the full spreadsheet of data, that does include royalties, here.

Check out the infographic below (beware, it’s a big one).

 

April 12, 2010

Music Hack Day

(* Source: Jason Kincaid *)

 

 


Jason says...

What do you get when you combine music with frantic, all night hour coding sessions?  An event called Music Hack Day, where developers have 24 hours to hack together a new music-related app, which they then show off to their peers at event’s conclusion. Music Hack Day has previously been held in London, Berlin, Amsterdam, Boston, and Stockhold; this is the first time it’s coming to the Bay Area. The event runs May 15-16, and is being held at the Automattic offices at Pier 38 in San Francisco.

The main goal Music Hack Day, according to its homepage, is “to explore and build the next generation of music applications”. Aside from that, anything goes — it just has to do with music. Space is limited, so you’ll want to register here (it’s based on a first-come first-served basis, and the organizers will also be looking to ensure the people attending are planning to actually help make something).

Music Hack Day is run by an interesting group of guys with experience in both music and tech: Dave Haynes (of SoundCloud), Paul Lamere (of Echonest) and Daniel Raffel (Senior Product Manager at Yahoo!, used to run some record labels). Also attending the event will be representatives from music companies like SongKick, Pandora, SonicLiving, Songbird, and Last.fm.

The timing is also good for developers: Muisc Hack Day is taking place the weekend before Google I/O and the SF MusicTech summit, so developers from out of the town can hit up multiple events on the same trip. So rock on. And try not to think too hard about the pain some earlier music startups have suffered through — things are finally looking up for a few of them.

 

March 31, 2010

5 Free Ways to Identify that Song Stuck in Your Head


(* Source: Amy-Mae Elliott *)
 
 
 
Getting a tune stuck in your head and not being able to identify it, or hearing the best song ever and not knowing who it is by, are two of the most annoying things that plague human kind.

To help you out of such musical dilemmas, we’ve pulled together a handy list of resources that can help you out, and all for gratis.

To test the services, we picked two tracks to try out with each one, the first a classic head-sticking tune — Suzanne Vega’s Tom’s Diner — and the second, an absolute classic — Squeeze’s Tempted.

Read on to see how the services managed in identifying the tracks, and let us know any success stories you’ve had in the comments below.


1. Midomi


Midomi offers a wicked service that is just perfect for those tune-stuck-in-your-head moments. It lets you sing into the microphone and — even with our tone-deaf renditions of tunes — managed to isolate the tracks we were attempting to sing.

Although not advised if you’re in an Internet cafe, using the site is simple. Just hit the “click and hum or sing” box and do your thing. We found we had to shout, rather than sing (which is perhaps more an indication of the quality of our mic than the service) but the results were great.

Humming (or “duh-duh-ing” as is perhaps more accurate), it identified Tom’s Diner right away (somewhat randomly Fear of the Dark by Iron maiden came up second, but heck, the first option is what counts). Likewise, 10 seconds of Squeeze’s Tempted was no challenge for the service. It returned the song soon after we blared out the first two lines or so.

When Midomi identifies the song, it also offers a clip for playback so you can check it against the song in your head, rather than take its word for it.

And though we’re rating this service as best for humming/singing a song, it also went two for two when we played clips of the actual recordings into the PC’s mic.

Best for: Hummers


2. Musipedia


Musipedia offers a wealth of ways to identify your music, from the super-simple keyboard tapping (which actually came up with squat for both our songs) to drawing the musical notes on a graph, to melodic contour search using the Parsons Code — in all, a good octave above our musical heads.

The other thing it offers, is a sweet Flash-based piano keyboard that lets you plunk out the music you’re trying to identify. After you hit the notes on the virtual keyboard, it will play them back to ensure it sounds roughly as you intended. Once the melody is set, you can ask the service to search.

While Musipedia seems to be focused more on classical music, it did correctly identify Tom’s Diner, albeit as the fifth suggestion down. Unfortunately, we could not get it to recognize Tempted.

We’re unsure if this is because Squeeze’s back catalog has not made it into the service’s database, but the site seemed to have no difficulty matching many “classical” tunes to the simple note pattern we’d laid down.

Best for: Musicians, Classical Music Fans


3. Tunatic


Tunatic is offered as free downloadable software for PCs and Macs, rather than as a web-based service, although it does need an Internet connection to access the database to find the track.

With a super-simple, thumbnail-size interface, you simply click and blast your mic with the tune you want identified.

tunatic button

The results were interesting. Tunatic got both of the songs within seconds, but attributed them to artists that were not quite correct.

Tom’s Diner was attributed to music group DNA, who did make the song popular with their dance remix, but the song itself belongs to Suzanne Vega. Additionally, Tempted was attributed to Paul Carrack, a member of Squeeze, rather than the group.

These answers aren’t incorrect per se, but it’s worth pointing out that you might want to do a bit more research on top of a Tunatic result, which is as easy as clicking an arrow next to the response that opens a web page that includes links to buy the track and a Google search box with the term already entered.

Best for: Freeware Fans


4. Shazam


The Shazam music identifying service is available across a variety of mobile devices — some even come with the app pre-loaded. BlackBerry, Windows Mobile, Android, and Nokia apps are all offered, but we took a look at the free option available in the App Store for iPhones and iPod touches.

The free version offers you limited functionality compared to the full $4.99 per month version, but it does let you “tag” (i.e., record and hopefully identify) five songs a month.

It’s really easy to use. Just download the app, load it up, and hit “tag now,” at which point Shazam “listens” for about 10 seconds before analyzing the track, identifying it, and offering an iTunes link to buy it, the ability to share it on Facebook and Twitter, to look up YouTube videos, see tour dates, and more.

You can even add a location to a tag, and if you’re not in an area where there’s cell coverage or Wi-Fi, the app will save the musical snippet until you are.

It worked perfectly on an iPod touch using Apple’s headphone/microphone to identify both Tom’s Diner and Tempted on the first try. We think having this on your mobile could be really handy if you’re out and about and catch a song that you like the sound of.

Best for: Mobile Users, On the Go


5. Name My Tune


Name My Tune is not the best option if you want instant answers, but it does offers really neat functionality in that its answers are from a community that you can get involved with.

The site offers two options — record your 10-second clip for others to identify (with the answer e-mailed to you when someone does) — and listen to recordings others have made.

You can do this second option via genre, and via era. So if you’re a 1960s blues bluff, you can listen to a narrowed down set of results in order to try and help your fellow netizens. Once you’ve identified a tune (which we did — the fairly recognizable Little Green Bag by the George Baker Selection from Reservoir Dogs) you simply enter the artist and title.

As for anyone recognizing our out-of-tune warblings into the mic, we’ve had no e-mails from the service as yet (hence our reason for stating it’s not the best option for those looking for instant relief), but we will update this post when we do with how long it took for an answer to come through.

Best for: Community-Minded Souls

 

March 25, 2010

Global Lineup @ Music Matters 2010

(* Source: b-side *)

 

MM10 Header

 

In its fifth year, Music Matters present a global line-up of some of the world’s most innovative and dynamic figures from across the music, media, entertainment and technology industries...

  • Daniel Ek, Spotify
  • Neil Warnock, The Agency Group Ltd
  • Norman Cheng, Gold Typhoon Entertainment Ltd
  • Vijay Lazarus, Indian Music Industry & Phonographic Performance Ltd
  • Daniel DiCicco, Sony Music Entertainment Asia
  • Rob Wells, Universal Music Group International
  • Tony Yapp, Qun Yin Culture & Entertainment Ltd
  • Neeraj Roy, Hungama Mobile
  • Scarlett Li, Zebra Media
  • John Kennedy, IFPI
  • Joe Belliotti, The Coca-Cola Company
  • Bernie Cho, DFSB Kollective
  • Terry McBride, Nettwerk Music Group
  • Yu Sasamoto, Microsoft - Japan
  • Rob Lewis, Omnifone Group Ltd
  • Vince Bannon, Getty Images


View latest programme here.


 

March 22, 2010

How Musicians Are Using Social Media to Connect with Fans

(* Source: Greg Rollett via three billion *)

 

 

Today’s musicians, both mainstream and indie, are using social media to connect with fans, build anticipation, and generate revenue in new and unique ways. The products range from singles to mix tapes to digital six-packs, even oddly shaped USB sticks, vinyl, and the occasional traditional album.

But how are these artists reaching their new fan bases online through social channels? Much like the business world, social media promotion for musicians is still a very new game, with no exact recipe for platinum success.

There are however, some innovations being put forth, and a new connection is being formed between artists and fans — a connection that empowers both to give each other what they are looking for.


Fan-Funded Projects

Kickstarter Image

We have all heard about the success of micro lending organizations like Kiva, which use multiple small payments to contribute to a larger goal. The same process is being applied to creating an album or a music-based project.

One such project is the Washington D.C.-based indie hip-hop group Panacea. The producer/MC duo listed their project on Kickstater, a funding platform for artists, designers, filmmakers, musicians, journalists, inventors, explorers, and others.

The project was posted on the morning of February 26th. According to Jeremy Calvery, the group’s Director of Digital Media and Promotion, “We were at $1,000 before the end of the first day. We had to increase the number of $200 packages from three to five over the weekend because people were e-mailing and literally begging for the chance to ‘buy’ the whole back catalog. Less than five full days from the first e-mail to the list, we had reached the funding goal of $3,800, which was set to be just a bit more than what the minimum press of 250 vinyl copies was going to cost.”

Another hip-hop outfit, the Get Busy Committee, also launched a project on Kickstarter. In their drive to raise $3,218, they included one premium pledge level at $1,000 — an investment that netted the donor a song about him or herself to be included on the record, as well as a platinum plaque. They sold this spot within 24 hours.


Using Video to Create Buzz

Another approach musicians are taking is the use of web video series. Indie pop artist Mike Posner has been telling his story over the course of a video series titled “One Foot Out The Door.” Daniel Weisman, Mike’s manager, stated that he was attempting to create an income stream for Mike while he was finishing college and working on his debut album.

Daniel and his management company Elitaste were approached by the shoe company Puma about integrated artist campaigns. Puma ended up sponsoring Mike’s last semester in college, and provided a camera crew to follow him from classes, to the studio, to shows all over the country.

Daniel wanted to do something special for the Mashable (Mashable) readers when I reached out to him, so fresh off the upload, here is the premier of Episode #10 of “One Foot Out The Door.”

Puma Presents: Mike Posner “One Foot Out The Door” Episode 10: California Love from Mike Posner on Vimeo.

 

 

Live streaming has also been worthwhile for big announcements. Underground artists the Kottonmouth Kings turned to Ustream to tell their fans all about their new album and when they could expect it in local stores.

The video was watched live and formatted like a press conference, with fans getting the chance to ask questions and share their feedback. It was a smart way to bring their fans into the experience and give back to the community that has supported them for 10+ years.


Creativity From the Fans

Mulba 2.0 Image

Rob And Kal are a pop/rock act from the UK who are taking fans inside their studio and the music creation process. They call it Mubla 2.0, which Rob defined as “our interactive recording project where we come up with song ideas and you help us develop them with your comments, suggestions and musicianship.”

So far they have five songs in progress with fans like Adam saying, “I just feel the intro has a little too much going on and 2.33 to 2.56 I almost want the piano to play and pull at the heart strings.” Another commenter named Russell gave tips like, “Think drums and a bit more of heavier guitar would go down nicely particularly near end.”

This concept empowers fans and gives them a product they feel responsible for and connected to. The project can only strengthen the bond between fans and artists, and result in an easier sale when the time comes to release an album.


Reaching Out to Non-Music Bloggers

Glasses Malone Image

Glasses Malone, a new artist signed with Cash Money Records, is turning to bloggers to get the word out about his new album “Beach Cruiser.” What makes his campaign unique is that unlike traditional artists who look to get their tracks on highly trafficked MP3 blogs and review sites, Glasses and his team are focused on adding value to bloggers whose primary focus is not on music.

A marketing rep for Glasses told me, “These bloggers are more open to running contests and integrated campaigns than traditional music bloggers because they are not accustomed to being pitched by a major label artist. We have found blogs that love unique and fresh content that will separate them from their peers and competition, and it is working out very well for us so far.”

Armed with a research team, they have been targeting biking blogs, college blogs, beach lifestyle sites and more, all with the hope of driving new traffic to Glasses’ site and generating some pre-album buzz.


Conclusion

No matter what the labels and corporations are doing, musicians are taking it upon themselves to use social channels to connect with fans, offer value, and create relationship. This has ultimately led to new business models and revenue streams from sponsorships, touring and live appearances, custom products, and social monetization through advertising.

 

March 16, 2010

MOG Is Bringing Its Impressive Music Service To iPhone And Android

(* Source: Jason Kincaid *)

 

 

Jason says...

CEO David Hyman is introducing the service’s new mobile functionality. This is a major step for MOG, and may be an inflection point in the success of the service. Up until now, users have been restricted to using MOG’s streaming music service on their computers. That’s fine for casual listening at work, but as we’ve seen with the success of the mobile versions of Pandora, users want mobile. And that’s what MOG is unveiling today. Read below for my notes.

Hyman kicked off the talk with some background information. MOG Music Network, the editorial-based site hosted at MOG.com, reaches 16 million unique visitors a month. In December, the company launched Mog All Access, its streaming music service that costs $5/month for all-you-can-eat streaming music. The company is getting 17% conversion from its 3 day free trial (which is high). MOG, Hyman says, is a music service people will actually pay for. But the key will be portability.

MOG’s mobile applications for Android and iPhone will launch in Q2, featuring on-demand streams, downloads, MOG Radio, your library and playlists, High Quality audio, and a $10/month price tag (which includes both mobile and the web version of the service).

First, MOG showcased its Android application. As with the desktop version of MOG, users can stream any song on demand (they can also edit their playlists and upcoming song queue). Along with playlists and individual songs, users can also tap into MOG Radio, which generates a playlist of songs based on one of your favorite artists, albums, or songs (it’s a bit like Pandora, but you can dynamically adjust the content of your station using a slider and can jump to new songs as many times as you’d like). One other very slick feature: on Android, the service will feature voice commands, so you can simply say the name of the artist you’re looking for.

Next, MOG showed off the company’s iPhone application. In general, MOG is looking to keep the interfaces of the iPhone and Android applications consistent.  From a feature perspective, the iPhone and Android applications are identical (save for the Android voice search), and the applications are being developed side by side.

All of MOG’s on-demand streaming functionality looks great, but the killer feature is offline downloading. Using this, users can tap on a song or album they like and choose to download it to their iPhone or Android device, allowing you to seamlessly use the application when your phone doesn’t have connectivity. Hyman says that other offline services that have caching just cache your playlists — MOG lets you select any playlist or album on the site and immediately begin downloading it. Mobile web streaming and downloads will default t0 64kb AAC+ but users have the option to download 320kb/s files (which would obviously take much longer.  Streaming and downloading works over Wi-Fi, 3G, and EDGE.

Regarding whether or not MOG was worried Apple would turn down the application, Hyman said that historically Apple has allowed other subscription-based applications that feature local caching (he alluded to Spotify, which was previously accepted by Apple). But as always, nothing is certain with the App Store.

MOG will be facing off with plenty of competitors. Last fall, Spotify released applications for both iPhone and Android, but the service still isn’t available stateside. Pandora has become very popular on mobile devices, but it doesn’t let you play any song you’d like on demand (it’s free, so plenty of people are willing to overlook that). From a feature perspective, Rhapsody is most similar to MOG (especially once it gets offline playback for its iPhone application, which is coming soon), but it’s $15 a month compared to MOG’s $10.

 

March 01, 2010

Music Matters 2010

(* Source: b-side *)

 

 

 

 

Every year b-side supports Music Matters. Now in its 5th year, its become for the Asian music industry a must attend entry on their music calendar. 

More info here

 

 

 

 

 

 

February 23, 2010

Songkick lays its claim on the music events crown

(* Source: Mike Butcher *)

 

 


Songkick said last year that they wanted to become the largest global database of concerts in the world. It looks like they may have got there already.

Their latest figures say the site now carries information on 100,000 upcoming music events, with over 2,500 added daily from about 80 sources. These include Ticketmaster down to small local listings papers, as well as by the Songkick user community. It’s particularly that aspect which has supercharged the site: user uploads are now up 900% year on year.

The live music industry’s benchmark for coverage until now has been Pollstar’s data – and their homepage currently says they know of “11,978 Artists and 78,818 Events”. Songkick’s numbers quoted are from internal data.

Competitors include TiBconcerts, Bandsintown, Livekick, hearwhere, GigJunkie.net, Setlist.fm, GigLocator and Gig Lovers. However, Songkick has been around since 2007 and is clearly building traction.

Songkick is also making hay with it’s API strategy, releasing data on the 1.4 million past concerts and complete tour histories of thousands of artists going back 50 years for third party developers. As a result, the Hype Machine has now launched listings via the Singkick API.

Songkick’s business model is based around offering affiliates a revenue split on ticket sales.

 

January 20, 2010

Music 2010: Apple’s Secret Cloud Strategy

 (* Source: Michael Robertson *)

 

This is a guest post from Michael Robertson, a 12-year veteran of the digital music business. He is the founder and former CEO of digital music pioneer MP3.com. He is currently the CEO of music locker company MP3tunes. Robertson is also an adviser to Google Voice.

 

 

Michael says...

For years there’s been speculation that Apple would supplement their $1/song (now $1.29) iTunes business with a monthly subscription service, but their upcoming plans are quite different and once again are positioning them to lead the digital music industry into a new era. Leveraging their ubiquitous iTunes software Apple plans to upgrade their users almost over night to a cloud music service in an ambitious move to beat Amazon and others to a cloud music service. Record labels are wary to give Apple even greater dominance which is why Apple’s new strategy is designed to sidestep new licenses from the major labels.

Apple’s recent acquisition of digital music startup Lala rekindled speculation of an iTunes subscription service. There’s no shortage of subscription offerings (Napster, Rhapsody, Spotify, Pandora, etc), but none have attracted the millions of subscribers necessary to make the high royalty structures work. Experts have pondered that Apple’s design expertise and hardware integration could make subscription work. And leveraging Lala’s digital library, licenses from the major labels, and a management team who cycled through several business models including the ten cent web song rental could make it a reality. It’s a logical assumption, but after talking to a wide variety of insider sources it’s clear there is no upcoming Apple subscription service and Apple has far different plans.

Lala will play a critical role in Apple’s music future, but not for the reasons cited above. Lala’s licenses with major labels are non-transferable, so they’re not usable for any new iTunes service. The 10 cent song rental model never gained traction and does not cover mobile devices thus is of little value to Apple. What is of value is the personal music storage service which was an often overlooked component of Lala’s business. As Apple did with the original iPods, Lala realized that any music solution must include music already possessed by the user. The Lala setup process provides software to store a personal music library online and then play it from any web browser alongside web songs they vend. This technology plus the engineering and management team is the true value of Lala to Apple.

An upcoming major revision of iTunes will copy each user’s catalog to the net making it available from any browser or net connected ipod/touch/tablet. The Lala upload technology will be bundled into a future iTunes upgrade which will automatically be installed for the 100+ million itunes users with a simple “An upgrade is available…” notification dialog box. After installation iTunes will push in the background their entire media library to their personal mobile iTunes area. Once loaded, users will be able to navigate and play their music, videos and playlists from their personal URL using a browser based iTunes experience.

Apple will link the tens of millions of previously sold iPods, Touches, AppleTV and iTablets to mobile iTunes giving users seamless playback of their media from a wide range of Apple branded devices. Since media will be supplied from the user’s personal collection, Apple is freed from the hassles of device and region limitations. iTunes shoppers will be able to continue to buy music and movies as they can now with purchases still being downloaded, but once downloaded they will be automatically loaded to their mobile iTunes area for anywhere access. Again because users are in possession of the materials no new licenses are required from the record labels or publishers.

Some are curious why Apple with thousands of engineers would need Lala talent and technology. For sure Apple could copy Lala technology, but time is of the essence and Lala lets Apple move faster in transitioning from their PC software business to a cloud service. They get a knowledgeable digital music engineering team, plus a code base to build upon which already does uploading and web playback. There’s precedence for this strategy. The iTunes software did not originate within in Apple but came via an acquisition. Finally, Apple gets the quick witted, brilliant, but occasionally loony Lala CEO Bill Nguyen who will play a future role in Apple. (Although one wonders how Jobs and lime light relishing Nguyen can co-exist.)

It’s critically important that technology companies build and maintain a core strength. This cornerstone allows them to command a significant portion of the profit stream and is a beachhead to launch other initiatives. Think Amazon/e-commerce, Microsoft/OS, Google/search, Apple/media. Jobs is keenly aware of the digital transition from PC to cloud centric programs and services. It’s imperative Apple lead in this transition or risk ceding leadership in media to others such as Amazon, Real, Microsoft, Yahoo, etc. Lala will help Apple protect their media franchise from encroachment by accelerating their cloud efforts. iTunes users can expect mobile iTunes in 2010.

 

January 14, 2010

Viral Videos - DJ Earworm 2009 Video Mashup

(* Source: Viralblog *)

 

Another year, another mashup. DJ Earworm created a mash up of the top 25 hits of 2009, according to Billboard; “United State of Pop 2009“. Last year, the DJ created the same kind of mash up for the year 2008. This video generated almost 2 million views. This year’s version, containing Lady Gaga, The Black Eyed Peas and Beyonce, got over 4.5 million views in just 1 week time on YouTube alone. So enjoy the best of 2009, in a little over 4 minutes, one more time!

 


A Mashup of the Top 25 Hits of 2009, according to Billboard.

http://facebook.com/earworm
http://djearworm.com

The Black Eyed Peas - BOOM BOOM POW
Lady Gaga - POKER FACE
Lady Gaga Featuring Colby O'Donis - JUST DANCE
The Black Eyed Peas - I GOTTA FEELING
Taylor Swift - LOVE STORY
Flo Rida - RIGHT ROUND
Jason Mraz - I'M YOURS
Beyonce - SINGLE LADIES (PUT A RING ON IT)
Kanye West - HEARTLESS
The All-American Rejects - GIVES YOU HELL
Taylor Swift - YOU BELONG WITH ME
T.I. Featuring Justin Timberlake - DEAD AND GONE
The Fray - YOU FOUND ME
Kings Of Leon - USE SOMEBODY
Keri Hilson Featuring Kanye West & Ne-Yo - KNOCK YOU DOWN
Jamie Foxx Featuring T-Pain - BLAME IT
Pitbull - I KNOW YOU WANT ME (CALLE OCHO)
T.I. Featuring Rihanna - LIVE YOUR LIFE
Soulja Boy Tell 'em Featuring Sammie - KISS ME THRU THE PHONE
Jay Sean Featuring Lil Wayne - DOWN
Miley Cyrus - THE CLIMB
Drake - BEST I EVER HAD
Kelly Clarkson - MY LIFE WOULD SUCK WITHOUT YOU
Beyonce - HALO
Katy Perry - HOT N COLD

Vevo now bigger than Myspace Music

(* Source: Erik Schonfeld *)

 


Erik says...

The biggest U.S. music service on the Web in December was Vevo, a new entrant which is a joint venture between Google, Universal Music Group, and Sony Music. Dubbed the “Hulu of music videos,” Vevo attracted 35.4 million unique visitors in December, 2009, putting it above the 33.1 million visitors who went to MySpace Music, according to estimates put out today by comScore. Considering that Vevo only launched on December 8, that is a pretty good showing.

A closer look at the numbers shows, that nearly all of that audience came from YouTube, which hosts a Vevo channel. Of the 35.4 million visitors which comScore counts for Vevo, 32.6 million (or 92 percent) are attributed to YouTube. In one fell blow, YouTube has helped to push MySpace Music from the No. 1 spot.

Not only does this illustrate the distribution might of YouTube, but it also shows how professional content is still hard to beat, even on YouTube. The Vevo channel is already the most viewed channel on YouTube, with nearly 13 billion views across all Vevo and all of Vevo’s sub-sites, which include the individual artist channels for Lady Gaga, Kings of Leon, Timbaland, and many others.

Here are the top ten music services as measured by comScore in unique U.S. visitors for December, 2009. The only real startup is Jango (No.7), with 9.6 million, but the comScore numbers include some lyric sites it also owns. ToneFuse Music, No. 8, is almost entirely a collection of lyric sites. Rhapsody rounds out No. 10 with 6.5 million (Last.fm would be No. 11 with 6 million).

Top U.S. Music Services On The Web (in unique visitors, December, 2009)

  1. Vevo: 35.4 million
  2. MySpace Music: 33.1 million
  3. AOL Music: 29.0 million
  4. Warner Music: 23.3 million
  5. MTV Networks Music: 17.6 million
  6. Yahoo! Music: 16.4 million
  7. Jango Music Network: 9.6 million
  8. ToneFuse Music Network: 8.3 million
  9. MSN Music: 6.6 million
  10. Rhapsody: 6.5 million

 

January 05, 2010

Pearl Jam Gives A Song Away For A Tweet

(* Source: MC Siegler *)

 

 

  Screen shot 2010-01-04 at 5.04.15 PM

 

MC says...

Regular readers may know my affinity for Pearl Jam. The band, which released a new album, Backspacer, last year had a series of promotions with MySpace to promote the album. Now they’re turning to Twitter for some more.

The band has teamed up with the digital media house Culture Jam to launch a new site that easily allows you to tweet about about the Pearl Jam song “Just Breathe.” This site is actually a simple application that gets your Twitter credentials via OAuth. In exchange for the tweet, you’ll receive a code that will allow you to download the song on iTunes for free. Specifically, it’s a live version of the song that was recorded at Austin City Limits this year.

This free song isn’t without a slight catch. Not only will you obviously have to send the tweet, but in small print on the site, you’ll see that by tweeting the message you will also automatically follow the @pearljam account on Twitter. Of course, if you’re tweeting this, you’re probably into Pearl Jam, and won’t mind following the account.

On the site, there is also a way to buy a digital copy of the single and you can enter to win a limited run copy of the new album on White Vinyl LP (there are 15 of them available).

Culture Jam does these types of promotions for a number of musical acts. The use of Twitter in this regard is smart because there is a very low barrier to entry. As we discussed yesterday, a growing number of brands and venues are using Twitter to trade free goods and deals for promotion on the service.

Screen shot 2010-01-04 at 5.04.04 PM

 

August 09, 2009

A New Sport for Music People - Gig Race

 

(* Source: Giles Fitzgerald *)


born3

 

Giles says...

Ted Baker’s new Born menswear range has launched a new campaign which will require dedication, stamina, and quite possibly ear plugs. In order to promote its new Born clothing range of shirts, polo shirts, T-shirts, and hoodies  - all aimed at a younger 18-24-year-old audience than its mainline brand - Born is setting a ‘Gig Race’ challenge. 

Contestants involved will have two weeks to attend as many gigs as they can, whilst blogging and twittering their exploits as they go. The eventual winner will walk away with £1,000 of Born by Ted Baker clothing and possibly a Guinness World Record for the most gigs attended in one week. As well as that Born has two tickets for his year’s sold out Bestival music event, featuring Kraftwerk, Lily Allen, Fleet Foxes and Massive Attack, to give away.

If you think you have what it takes to tackle this musical triathlon, then you can sign up via the link below.

www.bornbytedbaker.com

http://twitter.com/bornbytedbaker

 

August 06, 2009

Mika offers brand loyalty

(* Source: Giles Fitzgerald *)

 

“This is a great example of a label really nurturing a fan base and giving them genuine reasons to interact with each other and with the artist. In an age where the value of recorded music is hard to guarantee, a platform that rewards fans with richer content and money can’t buy rewards is bound to have cut through”

Dom Hodge

 

mika-large


Island Records Group and Casablanca Records are teaming up on a unique reward based online venture in support of Mika’s upcoming album. Mika is launching a loyalty scheme via his website which will enable fans to earn points that can then be traded for rewards. Points are awarded for creating a profile, uploading content, adding comments and buying products. Points can be used to acquire free music, video downloads, screen-savers and even a private acoustic gig from the artist.

“For over 3 years Island have been developing innovative community solutions for our artist sites. Now we are taking it to the next level with the fantastic platform Push Entertainment has developed for Mika’s Magic Numbers,” said Glenn Cooper Head of Digital, Island Records Group. “We are rewarding Mika’s fans for interacting on all levels by bringing them closer to the artist.”

Points can be accrued via CD, DVD and iTunes music purchases, plus selected official merchandise and ticket purchases will contain a Magic Number which can be redeemed for points. In addition a selection of “special events” will randomly appear in the Mika calendar –such as ‘Double Points’ purchases and ‘Bonus Points’ activities.

Island highlights that the concept has been designed to integrate “seamlessly into external Brand Sponsorship deals” – which would imply that they are eager to find sponsors for the initiative.

Mika’s second album ‘We Are Golden’ is released on 21st September.

So what?: This campaign takes its cue from the loyalty card model as depicted by the Nectar reward card system – which recently launched the Nectar Music Store offering up free music downloads in return for acquiring points whilst shopping. It also served up exclusive competitions and content from the likes of Dido and Alesha Dixon. This campaign ticks many of those same boxes, but makes it artist specific. It’s good to see a label providing a strong incentivised platform for fans to interact with the artist. Rather than a short term hit of free content, or a one off gimmick gig, this campaign aims for the long-term, building momentum and requiring fans to return again and again in order to catch limited offers. It also builds on the notion of working to acquire music which activates ‘value’ receptors in consumer’s brains – something they are missing from a simple P2P music grab. Getting the best from this platform means putting effort in, and effort translates easily into engagement. Although less altruistic than say Orange’s Rock Corps campaign it harnesses the same principles of fan involvement. Furthermore it creates a platform that can easily be harnessed by brand sponsors with minimum effort, working across a variety of mediums – online, mobile and live.


www.mikasounds.com

 

July 14, 2009

Use Setlist.fm To Collect And Share Track Lists From Any Live Performance

(* Source: Robin Wauters *)
 
 

 

It’s festival season, so this may be a welcome addition to the gigantic directory of music-related information websites and applications already out there on the Web, particularly for live gig buffs. Setlist.fm is an awesome free wiki site (although they prefer to call it a “wiki-like service”) that aims to become the biggest repository of live performance track lists with the help of music fans across the globe.

The good thing about Setlist.fm is that the goal is to collect the real setlists, meaning which tracks artists and bands actually play at live gigs rather than what the setlist says they will. If you have any basic knowledge about the live music industry, you know that those are two completely separate things.

To submit and edit setlists, you don’t necessarily need to register, although the startup behind the site recommends that you do. Once you add tracks for a certain gig, say Metallica’s performance at the Sonisphere Festival in Hockenheim, Germany from last week, the back-end of the system will automatically check the web for a playable stream of the tune, YouTube videos and the lyrics. The site will also auto-generate statistics for artists and bands (example for Metallica) which gives you a good overview of their performance history and what their most played songs at live gigs are.

Setlist.fm comes with a decent internal search engine and enables v